Archive for July 2010
Blogging can be a great tool for online marketing as well as search engine optimization. By inspiring online conversation, or viral marketing, you have the ability to spread your audience reach and start gaining some brand recognition on the Internet.
However, time is of the essence and you probably cannot afford to spend an hour to two hours everyday writing your blog. Daily blogs need to be about 300-400 words, so it should not take up too much time.
For many writers, the actual writing isn’t the difficult part of blogging. It’s coming up with ideas and the ways to make them work together that’s the most difficult.
Here are 5 tips to help you with your ideas and write a blog in 20 minutes or less:
1. Be Inspired
No one can argue that coming up with fresh ideas everyday is difficult. If you’re struggling with inspiration, go to your local news channel site and see what has been happening lately in your field of interest. If they’re covering a controversial Facebook post, or some big-wig in your industry was sentenced to house arrest, you can find it in the news.
News is interesting and fresh. Generally if you find a news piece that interests you, it won’t be difficult to find an angle towards the event that you can use for your blog.
2. Topics Are Everywhere
Keep a notepad with you everywhere you go, in your car or purse. If a topic idea pops in your head, write it down. Having a list of topics will be helpful in that when you have a list of ideas, you can always add to them or change them. Seeing all of your ideas in one place can clear your mind and allow for creative thinking.
3. Use A Deadline
If you sit down and dedicate thirty minutes to writing your blog, without distractions, you will not only finish it, but write a quality piece. Many times bloggers get the itch to walk away from the desk for a while and come back to the piece, this can drag on the process, disrupt the flow of writing, and make it difficult to stay on topic.
4. Print It Out
I’m all for saving trees, but reading something on paper is completely different from reading things on the computer screen. On paper, you’re forced to slow down a little and you will undoubtedly recognize mistakes you may have overlooked onscreen.
5. Use Sections
If you divide your article into sections, it is not only easier for your reader to ingest your article, it makes it easier for you to write. By separating a 400 word article into three 100-word sections with a 50-word introduction and a 50-word conclusion, you’ve broken it down and made it easier to complete. Outlines, bullets, and sections are fantastic ways to crank out an article at top-speed while also staying on topic.
If these tips still don’t help you, do a search and read another blog that gives you a list of ideas to write about. Many will say “write about a color on your desk,” or something completely unhelpful, but it’s worth browsing through. It may even give you inspiration for something else.
If you’re a blogger, then your content is how you attract search engine visitors. So in order to get even more search engine traffic to your blog posts, you’re going to have to take a number of steps to fine tune and perfect their search engine optimization. And even if you aren’t a blogger, it isn’t hard to apply these steps to your own site.
Optimizing your content takes patience and effort. After all, you’re going to need to pay attention to the little details of your post that you usually wouldn’t even think about. If you’re prepared to take extra time during the writing of each of your posts in order to properly optimize them, great! Then we’re on the same level. If you don’t feel like taking the time to increase your search engine rankings, all right, that’s your choice, but it’d be better if you stopped reading right now, so you can save yourself even more time.
If you’re still with me, awesome! Let’s get started with our 5-tip guide:
Write with on-page optimization in mind
While you should always be thinking about catering to your visitors with your blog post, you should also always keep in mind that the posts should be keyword-rich. However, you shouldn’t over do this, as this becomes very repetitive and uninteresting to readers. The point is that your readers want quality content, and you should give it to them, but only in a keyword-rich way so that you can benefit too, from search engine traffic.
Within your page title, be sure to focus mainly on SEO
Your page title doesn’t have to be the same as your post title. Instead, your page title should be keyword rich and should focus mainly on search engine optimization. Usually, your post title doesn’t have these qualities. A good example of an optimized page title is the title of this page: “Blog Post Search Engine Optimization”. It clearly states the most important keywords of this post while still telling the user what it’s about. Still, overdoing the optimization of your page title can really screw up your entire post in the reader’s eyes. “SEO Search Engine Optimization Tips ForSEO” is a terrible page title. If you can’t figure out why, you might want to reread this tip.
Use headings effectively
No blog reader has an attention span of more than a few seconds. Seriously. If your post title won’t attract readers, nothing will. But we’re not talking about post titles, we’re talking about headings. And we’re not focusing too much on readers, but more on search engines. Headings are the “” (1-6) HTML tags, and they could easily be used to influence your search engine rankings. In the eyes of search engines, headings have a lot more importance than regular text. That’s why it’s essential for you to optimize headings in the same way that you would optimize a page title. Take note that the h1 tag, (which shouldn’t be used more than one on ANY page) has the most importance as a heading while the h6 tag has the least.
Bolding keywords is a similar scenario to making them big headings: as a blogger seeking search engine traffic, making important keywords stand out from the rest of your content is essential to your success. After all, with blog posts having so much content that may not be so focused on keywords, search engines might not know what to rank you high for. Bolding keywords and making them stand out helps solve this problem so that you can increase the search engine traffic coming to your well-written blog posts.
It’s always been important to properly categorize each of your blog posts. But this doesn’t just help visitors find what they’re looking for. It also helps you boost the search engine rankings of your content. Ever notice that when a post backlinks to the categories it is in, they aren’t usually nofollow’ed? This doesn’t hinder your search engine rankings, it actually helps them through internal linking and link circulation. What does this mean? The more posts categorized correctly, the better overall search engine rankings of your entire blog.
If your purpose as a blogger is to increase traffic to your website in addition to providing customer feedback and information, then there are a number of steps you need to take to improve your search engine optimization.
Here are 5 tips to help you optimize your blog posts and increase your search engine rankings.
1. Use Keywords Wisely
While you should always be writing for your readers with authentic and useful content, it is also important to use specific keywords several times throughout your post to ensure your search engine rankings. Google has algorithms that rank websites based on their keywords. The keywords are judged by quality as well as frequency.
2. Use SEO-Friendly Titles
While you may be tempted to exercise your creative flexibility and title your post something clever and witty, it will undoubtedly penalize your search engine rankings. The title must be specific and catered towards search engines. By using common and quality keywords, you allow search engines to recognize your site as valuable information that fits the description of search queries.
3. Format Your Text Properly
By including keywords in your copy and your heading, you have already significantly improved your search engine optimization. There are other steps you can take, including using keyword-rich headings within your page. The headings are also analyzed by Google, and ranked. If your headings do not directly relate to your keywords, they can be overlooked and often underrated.
4. Bold Keywords
Readers who conduct Google searches often skim through bolded words. By bolding keywords and making your most important keywords stand out from the rest, your search engine traffic will almost immediately increase. They also help emphasize the key points of your post.
5. Use Categories and Tags
Categories are for larger websites that publish posts about several different topics. These can range from news, to business, to science and technology. It is important for larger sites, especially those with multiple authors, to categorize their posts so search engines have an easier time sorting information. Tags work basically like keywords that link several different posts or relevant pieces of information together. It also helps Google’s link circulation.
Now, in addition to your well-written quality post, you will have more visibility for search engines and search engine rankings. This will increase your traffic and ultimately, your conversion rate.