If you’re not an A-list celebrity, or a top 10 brand name, you might be feeling the anxiety of unpopularity when it comes to social media attention. Twitter limits you to 140 characters which forces you to choose your tweets and keywords with discretion. So how do you choose the right words to optimize your Twitter experience?
Hashtags and Keywords
The hashtags you use on Twitter (i.e. #keyword) are paramount in gaining a viable amount of social media traffic and attention. So the decision comes down to what hashtags you use and how you use them.
Hashtags allow you to follow conversations about certain topics in real time. This tool can be a great asset in large conferences and meetings if you would like to keep up with the conversation about the topic of interest.
Why Twitter Is (Still) Awesome
Several college classrooms are now integrating Twitter to inspire conversation about course material. Students take to this method quickly, and tweets are often addressed in class, to introduce a new angle to the topic.
There are a multitude of websites out there that have great tools that enable you to track and analyze the performance of certain hashtags. One such site is called TwapperKeeper.
Why Use TwapperKeeper
TwapperKeeper is a great tool for aggregating basic stats and information on specific hashtags. By typing in a hashtag in a search, you can start an archive that collects data about the number of mentions, who is mentioning your query, and the popularity of certain hashtags. Many other sites provide a similar service, but usually with a fee.
In addition to tracking hashtags, TwapperKeeper allows you to create an archive and track keywords or usernames. You can collect data and the number of mentions for these as well. TwapperKeeper can be used for searching specifically through the archive you have personally created. You also have the option to export the data and create an instant PDF of all the tweets mentioning that particular hashtag.