How To Perfect Your Sales Pitch On Your Business Website
Posted March 11, 2011on:
There are several things you can do to improve your sales technique. While there are many resources online you can use to teach yourself how to perfect your sales pitch, I have compiled a few tips you can use on your business website to get more sales.
Be a good listener
While we all know that the most important part of a sales conversation is listening to your customers wants and needs, this can be difficult on a business website because it’s mostly one-way communication. However, if you have a forum, blog, or Facebook page, you need to act on it. Once you get your customers to tell you what they want, it can open doors to stronger relationships and a better sales pitch.
Find out why
Your landing page should give your overall information, but it should also guide your customers to the pages they really need. Figure out why your customers need your products. Send them to different pages on your website based on their particular needs.
Be a consultant, not a salesman
Only once you’ve found out enough about your customers wants and needs can you truly develop the perfect sales pitch. Because you are tailoring your sale to what your customer needs as exactly as you can, you become more of a consultant (a partner), rather than a salesman only interested in finalizing a transaction. This way, your customer feels more at ease and has a more pleasant experience when purchasing from your company.
Be proud of your product
Your sales pitch should demonstrate not only your knowledge of your product, but your love for your product. Customers are more likely to buy from someone who is personally testifying to the value of a product. If you have a high-involvement product, you should never feel the need to apologize for the price because you believe the price is worth the benefit your customer will receive from purchasing.
Having a business website can be a huge advantage. However, you can always increase the amount of sales you make if you improve the way you interact with your customers and explain your product.