Vesta Digital Blog

New Media Valuations: TweetDeck Price Tag $50 Million

Posted on: May 3, 2011

New Media Valuations:  TweetDeck Price Tag $50 MillionTomahawk, WI  5/3/2011 (Vesta Digital) — Twitter has made an offer to acquire TweetDeck, a popular third-party software application for using Internet social networking services, for up to $50 million, according to a person with knowledge of the matter. The cash and stock deal could close in less than ten days, the source said, and would represent one of five-year-old Twitter’s largest acquisitions to date.

The deal would give Twitter an application that has won praise among sophisticated users for its slick interface and enhanced capabilities, while closing out a potential threat to Twitter’s fast-growing service. TweetDeck had been in acquisition discussions with UberMedia, a Pasadena Web company founded by entrepreneur Bill Gross, in a deal that was valued at less than what Twitter offered. UberMedia has been amassing a collection of Twitter applications which some commentators have speculated could ultimately be used to create a rival social network to Twitter.

The exclusivity terms of UberMedia’s offer for TweetDeck expired in mid-April, allowing TweetDeck to respond to the Twitter offer, according to the source. A Twitter spokesman said the company does not comment on rumors. TweetDeck and UberMedia did not immediately reply to requests for comment. The deal comes a little over a month after Twitter co-founder Jack Dorsey returned to the company as executive chairman to oversee product development.

Twitter, which allows people to send 140-character text messages, or Tweets, to groups of so-called followers, is one of the Web’s most popular social networking services, along with Facebook and Zynga. The service has become a popular communications tool for celebrities, politicians and businesses, and has played a role in several geopolitical events, such as recent uprisings in the Middle East.

In December Twitter was valued at $3.7 billion in a $200 million funding round led by venture capital firm Kleiner Perkins Caufield & Byers. Subsequent auctions of Twitter shares on the secondary markets have suggested investors were valuing the shares at more than $7 billion. Twitter’s offer for TweetDeck is between $40 million and $50 million, according to the source, depending on how Twitter’s shares are valued.

Distributed by IntelBuilder Social Media Platform

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