Vesta Digital Blog

Posts Tagged ‘keywords

How To Stand Out and Increase Sales OnlineHaving a business website can be a huge cost advantage and very profitable. However, there are some downsides to it. For example, having a brick and mortar location in a high-traffic area can get you some great sales, but how do you get people to notice you on the web?

As a small business, you need to devote most of your time towards marketing your website to consumers that need your products or services. You just don’t get the natural traffic that larger brand names have and because of that – you have to work a little harder.

Stand out

It’s difficult to stand out on the web, but in order to appear higher up on a Google search (clearly a priority since most people never search past the second or third page of search results), work on your search engine optimization (SEO). SEO is the process of weaving popular search keywords into your copy so Google is more likely to rank your website above others when people are searching for something that relates to your brand, product, or service.

You can also use social media to your advantage by working a Twitter page or a Facebook page. Once you find people talking about issues that relate to what you’re selling, you can jump into the conversation and provide a solution. For example if you run a daycare business, listen to people speaking about the trials of having young children, join the conversation and offer a solution.

Encourage sales

If your site is easy to navigate, provides fresh (continuously updated) content, and unobtrusively directs people towards purchasing your product, you’re well on your way to having a profitable web presence. Your site must look professional, organized, and trustworthy. For example, if you can’t take quality pictures of your product, ask your supplier to send you some images you are allowed to use on your website.

There are so many little things you can do to engage your customers and encourage people to buy from your website and not your competitors. Take the time to review what you have, and invest the time to improve your business website and current market position.

Distributed by IntelBuilder Social Media Platform

Tips To Appear Higher Up On GoogleOne of the biggest mistakes you can make with a small business website is just waiting for traffic to come to you. Why not, if you have a great product? Wrong. If you have a small business website you need to get your market’s attention. That’s not going to happen by simply offering a good product.

Your small business website has two different types of Google rankings. You have your search engine ranking and your page ranking. While they essentially work together to determine your website’s worth, they have a different set of criteria that defines the rank.

Search Engine Ranking

Your search engine ranking is where you end up on a results page after a person conducts a keyword search through Google. Naturally, people are going to click higher up on Google to get what they want. So, it’s important for you to put some effort into your website so you show up higher on Google.

Page Ranking

Every web page out there has a score between 0 and 10 (10 being the better score). This score represents how influential your web page is. According to Entrepreneur.com, Google updates page rankings four times every year. There are several things you can do to improve your individual page ranking as well.

If you don’t know your ranking, simply search for your product on Google and see where you end up. You also have the option of finding a web page that shows page ranks – for you and your competitors. If you install Google’s Toolbar, you will have the ability to see each site’s page rank as you visit them.

Here are a few ways to improve your page ranking and your overall search engine rankings:

Build links

The more pages out there that link back to your site, the higher you will appear on a search engine, it’s as simple as that. This means you should participate in conversation with others (or even your competitors), and provide a link back to your website. Social Media is another great place to leave links.

Keywords

Use keywords throughout every webpage, but don’t practice keyword stuffing. If you stuff your content with keywords, Google can actually punish your ranking. Try to use keywords as naturally as possible throughout your web content.

Distributed by IntelBuilder Social Media Platform

How To Make People Buy From Your WebsitePicture this: You’ve finally set up a website for you small business, you’ve hired the best designer in town…and nothing’s changed. If this sounds like you, you’re pretty much stuck until you gain control over your content.

As a business owner with an online presence, having the authority and access to your web content is crucial to your website’s success. If you want a professional site that successfully represents your company, brings more customers to your business, and increases your revenue stream, there are a few techniques you need to use.

Use a Content Management System

It’s your website. Essentially, it’s another branch of your business. Because it’s not quite as straight forward as your brick-and-mortar location, you might not realize exactly how much work goes into making your website an effective location of commerce.

If you have a content management system, you can easily update content to keep up with the ever-changing consumer demand. You also have control over the keywords, meta-tags, and meta-descriptions that drive traffic from search engines to your site. This is important because keywords are always changing and your website needs to change with them.

Eliminate Clutter

Definitely avoid using industry-specific jargon. People are interested in buying your product to solve a specific problem. If you clutter up your content with too much information that is beyond the level of even the most basic customer, they can quickly be put off by it. In the simple words of Jen Udan from ChooseWhat.com:

“If they don’t understand what you’re selling, they won’t buy.”

Keep Your Website Simple

While flashing lights and fun graphics are always cool, they might actually render your site ineffective. People are looking for answers to their questions when they reach your website. If at anytime they feel confused, it doesn’t take much for customers to leave your website and visit a competitor’s.

Make sure everything on your website is clear. Your homepage should have basic information about your product and its benefits. In addition, every page should have a clear call to action. This call to action needs to be identified by you, the business owner. What do you want your browsers to do after reading your information, call you? Subscribe to you? Order from you? These questions need to be answered before writing any content because it should provide the framework in which you write any and all of your information.

Distributed by IntelBuilder Social Media Platform

How To Make Your Website More Valuable to CustomersIf you have recently started up your own business, you need a website. With the amount of consumers that are embracing the world of e-commerce, you really can’t afford to be inaccessible online. Even if you don’t have an e-commerce option on your website, it should still be there for information and interaction with consumers.

There are several different factors that go into building a website for your business. You need a simple design that’s easy to navigate, quality content that can convert browsers into buyers, and an option for customers to provide feedback and opinions.

Web Accessibility

One of the most important factors of building your website is optimizing it for search engines. In order for people to find your website, or even know it exists, it must be available for consumers after they conduct a search to find the product or service you offer.

There are several different components that add to your search engine rankings (how high you appear on search results). Quality content and copy is of the utmost importance. Conducting thorough keyword research and creating unique title tags for your web pages can sincerely make a difference in your visibility online.

Social Media

Recently, search engines are using social media as another way to rank websites. If there is a lot of positive feedback regarding your website, product, or service, you will be ranked higher on search engiines.

Using social media as a source to drive traffic to your website is another reason why you should have valuable content within your web pages. If your audience takes the bait and ends up at your website, they should be satisfied with the valuable information that you offer.

It is important to provide information and instigate 2-way communication with your audience, whether that be through Facebook, Twitter, or your own blog. Nick James of Webcredible.co.uk says:

“Obviously, if you’re providing a useful resource for users, whether through a blog, regularly updated articles, or just the core pages of your website itself, then you’ll inevitably develop a base of regularly returning readers. If you’re actually selling something through your website then this increases the opportunities for successful conversions.”

Distributed by IntelBuilder Social Media Platform

How To Remodel Your Business WebsiteIf you have a small business website, you need to continuously update your content in order to keep customer attention and quite frankly – give them a reason to buy from you. If your content is starting to look at little stale, it could be time to revamp your website.

An article in Small Business Trends explains a few ways to amp up your content for 2011:

1. Highlight your strengths.

You’ve probably heard it a lot over the past year – marketing is storytelling. Each sentence on your site should be part of a larger effort to tell your brand’s story and lure readers in. To capture people’s attention, your content has to be telling a story that displays your product/company’s strength and tying it back into how it will solve a problem they’ve expressed.

2. Know your competition’s weaknesses.

Part of knowing where your product succeeds means also knowing where your competitor’s product fails. Maybe you deliver superior customer service, maybe it’s a price point issue, or maybe they’re nowhere to be found on social media whereas you’re dominating and ever-so-accessible. Whatever their specific weakness is, make sure you account for it when highlighting your strengths. Don’t do this in a way that speaks badly about your competition, but in a way that highlights something that you do really well.

3. Tighten your calls to action.

One of the most important things you can do for your website is to use your analytics to find your high-traffic/low-conversion pages. You know that a large number of potential customers are landing on these pages, but for some reason, they’re abandoning before they can convert. Why? Often it’s due to too many distractions on the page, or maybe your calls to action aren’t as compelling as they should be

4. Reassess keywords.

Two years ago you used keyword research to help you determine how users were searching for your products and which terms you needed to rank for. You then developed content based on those terms. But have you checked back in to see if you’re still on the right path? By tidying up your keywords you ensure you’re attracting the right people and optimizing your search traffic.

Distributed by IntelBuilder Social Media Platform

4 BIG Small Business Changes for 2011As the year 2010 comes to a close, many small business owners are enjoying the holidays and looking forward to the future. There will be several changes and enhancements in the world of small business next year; many of these changes have already started to take place.

Mobile Applications

For the past couple years, it was important for business owners to build an effective website and then create a mobile app to supplement the website and make access more readily available to consumers. Next year, it will become imperative for a small business owner to design your website keeping mobile in mind. Your site should be simple, clean, and easy to read from a mobile device.

Social Media

It’s already becoming mandatory for small businesses to have a social media presence, so what could be changing for next year? Social media marketing may very well shift from connecting with consumers to selling to consumers. Now that social media users are becoming desensitized to seeing businesses’ presence on social media, it will come time for consumers to do business on social media. Workers with skills in social media will have a busy year next year.

SEO

Search engine optimization will get even more complicated next year, content will still be incredibly important of course, but search engines are getting smarter too. You won’t be able to rely on stuffing your content with keywords. Search engines will begin to differentiate the value of keywords by using methods such as ranking the amount certain keywords are mentioned on social media sites. Next year, it will be about how you use your keywords, not how much you use them.

Traditional Marketing

There are rumors floating around the Internet saying that traditional marketing, like direct mail, telemarketing, radio advertising, and the like are fizzling out. Now, marketing must be a form of entertainment. Marketing is revolutionizing into a form of customer acquisition in which businesses aspire to gain relationships with customers, rather than sales.

It is important to keep up with trends. Some trends may stay as trends, and some may die out. Social media looks like it’s here to stay so it’s important to develop a social media strategy for your business and your website.

Distributed by IntelBuilder Social Media Platform

4 BIG Small Business Changes for 2011As the year 2010 comes to a close, many small business owners are enjoying the holidays and looking forward to the future. There will be several changes and enhancements in the world of small business next year; many of these changes have already started to take place.

Mobile Applications

For the past couple years, it was important for business owners to build an effective website and then create a mobile app to supplement the website and make access more readily available to consumers. Next year, it will become imperative for a small business owner to design your website keeping mobile in mind. Your site should be simple, clean, and easy to read from a mobile device.

Social Media

It’s already becoming mandatory for small businesses to have a social media presence, so what could be changing for next year? Social media marketing may very well shift from connecting with consumers to selling to consumers. Now that social media users are becoming desensitized to seeing businesses’ presence on social media, it will come time for consumers to do business on social media. Workers with skills in social media will have a busy year next year.

SEO

Search engine optimization will get even more complicated next year, content will still be incredibly important of course, but search engines are getting smarter too. You won’t be able to rely on stuffing your content with keywords. Search engines will begin to differentiate the value of keywords by using methods such as ranking the amount certain keywords are mentioned on social media sites. Next year, it will be about how you use your keywords, not how much you use them.

Traditional Marketing

There are rumors floating around the Internet saying that traditional marketing, like direct mail, telemarketing, radio advertising, and the like are fizzling out. Now, marketing must be a form of entertainment. Marketing is revolutionizing into a form of customer acquisition in which businesses aspire to gain relationships with customers, rather than sales.

It is important to keep up with trends. Some trends may stay as trends, and some may die out. Social media looks like it’s here to stay so it’s important to develop a social media strategy for your business and your website.

Distributed by IntelBuilder Social Media Platform


Follow

Get every new post delivered to your Inbox.