Posts Tagged ‘search engine optimization’
Speed of the Site
With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web. By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency. Make sure it matches your strategy and not just your budget.
Good Control of CMS
Content is the key to a successful website. Solid content requires superior organization and better-quality management. Each business or organization has its own strategies for collecting, organizing, storing and maintaining the information intended for consumption by an audience.
Content Management Systems (CMS)
CMS is a set of processes, applications, and databases that help businesses create, store, coordinate, and publish information with a consistent method in a useful format and in a timely fashion. Companies need to spent considerable amount of time evaluating CMS platforms and their use based on the requirements set forth by each company. One important thing to consider is the skill level of the people who will be directly involved with the chosen platform on the daily basis.
Keywords and Internal Linking
Keyword research, competitive analysis and solid content are a must. Don’t attempt to go after the one 1 word keywords like “cars” “shopping” “lawyer”(reach for the moon why don’t you). Most people start with the most popular term in the industry, throw in a couple of variations and call it done. You need to learn your audience. Target words from your users, evaluate your traffic reports from the web tools you are using and constantly update your web content to support your rankings. One more reason why you need a good CMS in place: to edit, add, delete and create more pages-see CMS above. Know what it will take to compete and then build for success.
Your website’s content is filled with the opportunities to link to other pages throughout your site and help users find their end destination faster. For a successful internal linking strategy have your user in mind and go through your site sections and pages to see where you can insert some contextual links to other pages that you consider to be your most popular landing pages. The link connections should be valid, meaning that the target key phrases are seen on the destination page and are easy to spot.
Social Media Marketing and Distribution
The world of social media is vast and growing. Facebook with 500 million users leads the revolution that is disrupting advertising professionals, marketing experts, and small business owners alike. If you use social media the correct way, that is to build and strengthen relationships, you can build brand awareness, loyalty, and generate word-of-mouth marketing. Simple dissemination of your web content to 30 networks you just registered does not work. To succeed with social media marketing, you need to ensure that your branded messages to your audience provide meaningful content that adds value to the reader’s experience.
Watch this Google video.
One creative way to drive more traffic to your website and encourage interaction with your customers is by integrating your blog into your business website. Rather than solely using a blog or website respectively, using both together can improve the interactivity with your customers.
Interactivity is becoming increasingly important for consumers and their purchase decisions. A business website gives the consumer general information and a professional business presence. A blog allows consumers to see updated and fresh information, testimonials from recent purchasers, and even comments and conversations posted by existing customers.
Search Engine Optimization
Blogs are also great for increasing your search engine optimization, or your visibility online. By posting fresh content on a daily basis you increase your search engine ranking and the ability for people to see you online. Blogs can also drive traffic to your website by providing useful information while also using links and a call to action to direct your readers to your company site.
Having a blog on a site like WordPress or Blogger will give your company a personality that many other companies don’t have. Publishing more personal content rather than pushing sales pitches gives you an advantage over your competitors. Because consumers are seeking more intimate relationships with the online companies they purchase from, a blog can be a great way to establish communication, relationships, and credibility with your consumers.
How To Integrate Your Blog and Website
There are several ways you can integrate your blogging platform and your business website. If you choose to use an existing platform like WordPress or Blogger, make sure to include links on every post you publish that directs your readers back to your website. Also, have links to your blog on the homepage of your business website. This encourages people to learn more about you, your company, your product, and your consumers.
If you wish to have a more seamless integration, consider investing in a content management system that includes a blogging platform. This means that your blog will be an actual page of your website and you wouldn’t need to send your customers away from your website in order to connect with them.
One of the biggest mistakes you can make with a small business website is just waiting for traffic to come to you. Why not, if you have a great product? Wrong. If you have a small business website you need to get your market’s attention. That’s not going to happen by simply offering a good product.
Your small business website has two different types of Google rankings. You have your search engine ranking and your page ranking. While they essentially work together to determine your website’s worth, they have a different set of criteria that defines the rank.
Search Engine Ranking
Your search engine ranking is where you end up on a results page after a person conducts a keyword search through Google. Naturally, people are going to click higher up on Google to get what they want. So, it’s important for you to put some effort into your website so you show up higher on Google.
Every web page out there has a score between 0 and 10 (10 being the better score). This score represents how influential your web page is. According to Entrepreneur.com, Google updates page rankings four times every year. There are several things you can do to improve your individual page ranking as well.
If you don’t know your ranking, simply search for your product on Google and see where you end up. You also have the option of finding a web page that shows page ranks – for you and your competitors. If you install Google’s Toolbar, you will have the ability to see each site’s page rank as you visit them.
Here are a few ways to improve your page ranking and your overall search engine rankings:
The more pages out there that link back to your site, the higher you will appear on a search engine, it’s as simple as that. This means you should participate in conversation with others (or even your competitors), and provide a link back to your website. Social Media is another great place to leave links.
Use keywords throughout every webpage, but don’t practice keyword stuffing. If you stuff your content with keywords, Google can actually punish your ranking. Try to use keywords as naturally as possible throughout your web content.
Google has made some changes that could seriously effect your business website’s search engine optimization. You’ll want to pay close attention here because if you’re like the rest of the small business owners out there – you’ve already put a serious amount of time and effort into optimizing your website for search engines.
What are these changes?
Google has been putting in some effort to make changes to their page-ranking algorithm. After the embarrassing incident with the shady eyewear company DecorMyEyes, Google responded rapidly by developing an initial algorithmic solution, implementing it, and the solution is now live.
Now that the new algorithm has been implemented, it may have altered the way search engine optimization experts adjust websites to raise their search engine rankings. One way of doing so would be to create an algorithm that detected merchants who “provide poor user experience,” and rank that site lower than others.
One theory according to Katherine Noyes for Entrepreneur.com, is that customer reviews and feedback are becoming a part of Google’s page ranking formula.
What does this mean for you?
As a small business owner with an online presence, it is important to watch the links that are attributed to your website. One of the number one negative contributors to a website’s search engine ranking is link acquisition from known link brokers and sellers.
So, what you can do is: stick to the basics. If you stay on track with your current seo efforts, you should be fine so long as you avoid any unscrupulous tactics like spamming or any black hat techniques.
It is more important than ever to be genuine online. If you are fake and using less than honorable tactics to raise your page ranking, Google will figure you out.
If you have a small business, you probably already understand how crucial it is to have an online presence. Studies have shown how the world of commerce, marketing, and social interaction are all transitioning online, so there’s no reason not to be accessible on the Internet.
Once your online business is set up, you need something to continuously drive traffic to your site. Incorporating a blog into your business website can be one of the best investments you make. While it takes a lot of work and time for the results to show from blogging, the results are definitely worth it.
Why your blog will work
A blog is a low-cost (often free) form of marketing that can produce significant results such as long term relationships with customers and an increase in traffic. When you set up a blog, you can easily (and continuously) update content and publish it for your customers and viewers to see.
By having control over the content, you can update and inform your customers about new products, services, and promotions. Blogs are great because they can spread quickly across the Internet. So long as they have quality information that is worth the reading, you can gain and retain the attention of fleeting Internet browsers.
Blogs are also a great advantage to have when trying to optimize your website for search engines. Blogs are screened much quicker than entire websites by search engines and as long as you have some sort of call to action in your blog posts, it can drive people to your website with established interest.
Blogs also help with establishing customer loyalty. They can be very interactive. For example, a customer can pose a question or request, and you can recognize that in a blog post. This makes that customer feel important and recognized – adding to your credibility and building on your relationship with customers. You can even use blog posts to give your employees some empowerment, have them write posts once in a while so your entire company can be heard.
Do you have a business website? Are you frustrated that you have a fantastic business website with every bell and whistle you can think of and yet no one seems to notice it? Many small business owners feel the same way. Thankfully, there’s something you can do to change that.
If you want your small business website to appear higher up on Google so that people will see it and have access to it when searching for your product, you need to have a selection of very deliberate keywords throughout your website. This will give you higher search engine rankings and ultimately – higher traffic.
Here are some guidelines to follow when choosing keywords to include in your website content.
1. Keep it relevant
Every keyword you choose should have relevance to the product or service you provide. The more relevant keywords you have, the higher search engines will rank your site.
2. Conduct research
When choosing keywords, you need to make sure that you are choosing keywords that people are actually searching for. Use Google AdWords to find out if the keywords you are using are actually in demand. This will ensure that you are selling to a market that needs your product.
3. Beware of your competition
When you are researching the possible keywords you should use, you will be able to see how competitive they are. Try specifying and refining your keywords, use phrases instead of just one word, to set yourself apart from your competition.
4. Keyword stuffing
Try to avoid stuffing your content with repetitive keywords. Also, it is important that you have enough keywords on your page to make it count. There is a particular balance that you need to pay attention to. If you have too many keywords, you will be labeled as a spammer. If you don’t have enough, your page will not be considered relevant when people are searching for those keywords.
5. Quality content
Even if you select the best keywords, and insert them perfectly into your content, your efforts will continue to suffer unless you have quality content. Quality content means content that is relevant to your business, targeted towards your target market, and well written.