Posts Tagged ‘search engine optimization’
Web analytics are tools you can use to enhance your online business. Using web analytics can save you time and money in terms of tracking your consumer behavior and preferences. If you have an online business, the most important aspect of keeping up with trends is paying attention to consumer activities on your website.
Why Use Web Analytics
Web analytics are an aggregation of statistics and information based on visits to your website. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.
If you use web analytics, you have the power to enhance your search engine optimization techniques. By understanding the keywords people are using to search for your product or service, you can revamp your web content and make it more accessible. You can even use these tools to write ads that better target your audience.
With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.
Using Web Analytics for Marketing
You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.
Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.
Google has monopolized the advertising industry. It’s true. If you want to find a product, service, image, or essentially any information you would ever want to know that’s not in front of you, what do you do? You “Google” it.
Google is not just a search engine anymore, it’s a full service advertising agency – a billboard for companies, if you will. Google (as used in the first paragraph) is now an action verb in the English language. It is a solution to your small business problems.
So how can you make Google your best friend? There are very specific techniques you can use to harness the power of search engines, and use them to help your small business grow and prosper.
Good content is the most important aspect of making your site visible on Google. In order to optimize your website for the search engine’s algorithms, you need to have specific words within your website’s content that attract the search engine’s attention.
Your content should always follow these rules:
- Keep it simple, no fancy formatting
- Try to cover the least amount of topics per page (if you need more topics, use more pages)
- Use the strongest keywords you can (words or phrases that directly related to your product or service)
- Don’t repeat keywords unnecessarily (avoid getting marked as spam)
Another very important aspect for search engine optimization techniques are the links on other pages and sites that reach back to your website. The more you have, the higher your page rank is. The higher your page rank is, the higher you appear on Google. The higher you appear on Google, the more credible and reliable you appear to the millions of people using Google to find a product or service like yours.
Post links on other websites (genuinely and with permission), link certain keywords and phrases on your blog posts back to your website. Having backlinks will not only improve your search engine rankings, but it will also drive people who are visiting other channels back to your website.
Many people are under the impression that search engine optimization is a service for those looking for a “quick fix” or “immediate ROI,” according to Hugoguzman.com. Generally, people have the idea that SEO fits into similar categories as traditional online marketing channels, like paid ads or email marketing. This leads to the belief that SEO should have instantaneous results.
Not only is this paradigm wrong, it is dangerous. SEO is certainly not a short term, one-time thing. This impression can lead people who are seeking SEO services to engage in risky, fly-by-night SEO practices and cut-rate SEO services that take your money and run.
Clients that hire SEO services that promise instantaneous results are almost always disappointed and feel ripped off afterward. This can lead people to believe that SEO is ineffective, doesn’t deliver, and almost always a scam.
What Can You Do?
Trust SEO services that use time-table results. Usually SEO experts that understand the length of time and effort it takes to see results from SEO will show you a period of time in which continuous effort will help to increase your search engine visibility and page rankings.
These efforts include updating your online business website with quality content, effective keywords, and useful backlinks. Hugoguzman.com describes this process as a marathon. However, this is no 26.2 mile marathon, it is a never-ending marathon.
In the SEO marathon, you are generally trailing behind your competition and the effort you put forth is to catch up, because your competition has been in the game a lot longer than you have. People and businesses that are not already solidly ranked by search engines need to understand the effort and time it takes to build those rankings.
The point is this: SEO is not a formula for instantaneous results and immediate ROI. It is a continuous effort and can take more than a year to begin to lead in search engine rankings.
In order for your small business website to gain the attention and traffic you need to start attracting more customers, it needs to be visible. By visible, I mean visible to search engines. While you may have great content, it might not be on Google’s radar.
The best way to get higher search engine rankings is to use search engine optimization strategies. One great way to use SEO is to have a blog on your website, where you post content once a day, filled with useful keywords and backlinks.
David Rothschild, director of marketing at Insight Forge (a San Francisco SEO consultant company), wrote a great brief on Focus.com. He focused on some key points for using SEO in your blog posts.
Use the tips below for your blog posts to create greater visibility and drive traffic to your website.
SEO Blog Writing Tips
- Create linkable content: Page Rank and search engine standings are in part determined by the number of incoming links from content specific sites. These “linkbacks” are most helpful if they are coming from high traffic sites related to the keywords you are attempting to optimize for.
- Become an authority: Use your blog as a means to establish your site as an authority in your industry.
- Fill the Gaps: If you know there are gaps in available information for your industry, then attempt to create posts to fill in the blanks.
- Create a Conversation: Find other bloggers in the same space and write posts that respond to topics they bring up. If you get yourself in the mix of established “topic specific” bloggers, your own credentials will benefit.
- Keep a Narrow Focus: Write a post with the knowledge that you will use a specific keyword in the post title and specific keywords throughout the post copy.
- Make it easy to digest: Social media plays a major role in generating incoming links and readership for your blog. Make sure to write articles that are easy to read and informative for someone who may not be directly involved in the industry.
- Be yourself: Despite the fact that you are intentionally creating search engine friendly content, it is critically important to be yourself. This means writing about industry specific topics that you find compelling and writing in your own voice.
- Feel free to be creative: Feel free to throw out standard SEO blogging conventions and write a post for your own purposes. Just having fresh content in the ballpark of your industry will benefit your search engine standings.
The whole world is logging on to the Internet each day. As an owner of a small business with an online presence, you want the most exposure possible. The ability to show up higher than your competitors on Google searches will increase customer loyalty, give your business credibility, and most importantly – more traffic.
This is where search engine optimization (SEO) comes into the picture. By using the power of SEO, you can give your website the more visibility and accessibility. Optimizing your website properly will give search engines the ability to list your website right at the top of Google.
What is SEO?
Search engine optimization is the process of using keywords throughout your website content that potential customers might use to search for what your business website offers. SEO usually refers to the process a business or an individual uses to opimize their web content for organic search engine rankings.
By organic search engine rankings, I mean those search results that are not pay-per-click ads you see on the side bar of Google searches. They are true websites that appear after Google crawls through several hundred thousand websites to find exactly what your query matches.
How is SEO Helpful?
Search engine optimization will revamp your web site design, menus, content management system, and shopping carts in order to make everything more accessible to search engines. It is a marketing strategy that is sure to get results because increased visibility will undoubtedly increase your website traffic.
How can I optimize my website?
The most effective ways to optimize your website for higher page rankings, is to use effective keywords and create backlinks.
As mentioned earlier, keywords are words and phrases throughout your website copy that relate to your product or company. These words are what you presume consumers use to search for what you offer. By using them often, and bolding them, you allow search engines to see your website more clearly, and offer it as a resource to people who are searching for those words.
Backlinks are links that direct traffic back to your website. By inserting links in your blog posts, or posting them in various social media channels, you can drive traffic back to your website. Search engines also give higher rankings to websites that have more backlinks.