Vesta Digital Blog

Posts Tagged ‘search engine optimization

4 BIG Small Business Changes for 2011As the year 2010 comes to a close, many small business owners are enjoying the holidays and looking forward to the future. There will be several changes and enhancements in the world of small business next year; many of these changes have already started to take place.

Mobile Applications

For the past couple years, it was important for business owners to build an effective website and then create a mobile app to supplement the website and make access more readily available to consumers. Next year, it will become imperative for a small business owner to design your website keeping mobile in mind. Your site should be simple, clean, and easy to read from a mobile device.

Social Media

It’s already becoming mandatory for small businesses to have a social media presence, so what could be changing for next year? Social media marketing may very well shift from connecting with consumers to selling to consumers. Now that social media users are becoming desensitized to seeing businesses’ presence on social media, it will come time for consumers to do business on social media. Workers with skills in social media will have a busy year next year.

SEO

Search engine optimization will get even more complicated next year, content will still be incredibly important of course, but search engines are getting smarter too. You won’t be able to rely on stuffing your content with keywords. Search engines will begin to differentiate the value of keywords by using methods such as ranking the amount certain keywords are mentioned on social media sites. Next year, it will be about how you use your keywords, not how much you use them.

Traditional Marketing

There are rumors floating around the Internet saying that traditional marketing, like direct mail, telemarketing, radio advertising, and the like are fizzling out. Now, marketing must be a form of entertainment. Marketing is revolutionizing into a form of customer acquisition in which businesses aspire to gain relationships with customers, rather than sales.

It is important to keep up with trends. Some trends may stay as trends, and some may die out. Social media looks like it’s here to stay so it’s important to develop a social media strategy for your business and your website.

Distributed by IntelBuilder Social Media Platform

4 BIG Small Business Changes for 2011As the year 2010 comes to a close, many small business owners are enjoying the holidays and looking forward to the future. There will be several changes and enhancements in the world of small business next year; many of these changes have already started to take place.

Mobile Applications

For the past couple years, it was important for business owners to build an effective website and then create a mobile app to supplement the website and make access more readily available to consumers. Next year, it will become imperative for a small business owner to design your website keeping mobile in mind. Your site should be simple, clean, and easy to read from a mobile device.

Social Media

It’s already becoming mandatory for small businesses to have a social media presence, so what could be changing for next year? Social media marketing may very well shift from connecting with consumers to selling to consumers. Now that social media users are becoming desensitized to seeing businesses’ presence on social media, it will come time for consumers to do business on social media. Workers with skills in social media will have a busy year next year.

SEO

Search engine optimization will get even more complicated next year, content will still be incredibly important of course, but search engines are getting smarter too. You won’t be able to rely on stuffing your content with keywords. Search engines will begin to differentiate the value of keywords by using methods such as ranking the amount certain keywords are mentioned on social media sites. Next year, it will be about how you use your keywords, not how much you use them.

Traditional Marketing

There are rumors floating around the Internet saying that traditional marketing, like direct mail, telemarketing, radio advertising, and the like are fizzling out. Now, marketing must be a form of entertainment. Marketing is revolutionizing into a form of customer acquisition in which businesses aspire to gain relationships with customers, rather than sales.

It is important to keep up with trends. Some trends may stay as trends, and some may die out. Social media looks like it’s here to stay so it’s important to develop a social media strategy for your business and your website.

Distributed by IntelBuilder Social Media Platform

5 Rules To Follow When Picking Keywordsseo keywordsDo you have a business website? Are you frustrated that you have a fantastic business website with every bell and whistle you can think of and yet no one seems to notice it? Many small business owners feel the same way. Thankfully, there’s something you can do to change that.

If you want your small business website to appear higher up on Google so that people will see it and have access to it when searching for your product, you need to have a selection of very deliberate keywords throughout your website. This will give you higher search engine rankings and ultimately – higher traffic.

Here are some guidelines to follow when choosing keywords to include in your website content.

1. Keep it relevant

Every keyword you choose should have relevance to the product or service you provide. The more relevant keywords you have, the higher search engines will rank your site.

2. Conduct research

When choosing keywords, you need to make sure that you are choosing keywords that people are actually searching for. Use Google AdWords to find out if the keywords you are using are actually in demand. This will ensure that you are selling to a market that needs your product.

3. Beware of your competition

When you are researching the possible keywords you should use, you will be able to see how competitive they are. Try specifying and refining your keywords, use phrases instead of just one word, to set yourself apart from your competition.

4. Keyword stuffing

Try to avoid stuffing your content with repetitive keywords. Also, it is important that you have enough keywords on your page to make it count. There is a particular balance that you need to pay attention to. If you have too many keywords, you will be labeled as a spammer. If you don’t have enough, your page will not be considered relevant when people are searching for those keywords.

5. Quality content

Even if you select the best keywords, and insert them perfectly into your content, your efforts will continue to suffer unless you have quality content. Quality content means content that is relevant to your business, targeted towards your target market, and well written.

Distributed by IntelBuilder Social Media Platform

business synergyMost small businesses have limited resources. So when it comes to cutting budgets, it’s important to do it wisely. One great way to cut marketing costs while still being effective in getting your business’s name out there is to encourage your own employees to amp up their social media efforts.

These techniques could either be a blog, a Facebook page, and/or a Twitter account. Having employees use their own personal accounts to advocate to their peers and other consumers about your business is a fantastic way to generate viral marketing while saving you as the business owner, some major expenses.

Bloomberg Businessweek posted 5 tips to get your employees on the social media bandwagon:

1. Hold training/information sessions.

Explain to employees why social media engagement is important. Give examples of the value it brings to the company in terms of return on investment. Explain search engine optimization (SEO), brand awareness, and the leads that can be generated.

2. Seed topic ideas. Hold brainstorming sessions.

Circulate questions about topics to facilitate new suggestions. Share links to recent industry news. Encourage employees to develop ideas for content, based on personal interests and professional experience. It shouldn’t always be about the company. Online content can be used as a way to provide leadership on industry issues, as well to communicate company culture and personality.

3. Identify Champions.

Assign a group of individuals to a social media task force. Their job may be to assist in getting other employees to contribute, setting objectives/metrics, defining SEO keywords, and developing a schedule and ideas for content.

4. Leverage existing opportunities.

Content is everywhere; employees should think critically about what they already have available to them, including training presentations, customer stories, meeting notes, research, and statistics.

5. Help employees feel invested.

For small businesses that are struggling to spark employee interest, making contributions part of their job objectives and even tying them to bonuses can help. A photo and name attached to individual contributions will give employees visibility—and the exposure will motivate them to contribute more frequently and with greater quality.

web analyticsWeb analytics are tools you can use to enhance your online business. Using web analytics can save you time and money in terms of tracking your consumer behavior and preferences. If you have an online business, the most important aspect of keeping up with trends is paying attention to consumer activities on your website.

Why Use Web Analytics

Web analytics are an aggregation of statistics and information based on visits to your website. Web Analytics allows a user to monitor the length of time a visitor browsed through the user’s site, who the viewer is, in addition to the keywords the visitor used to access the site, and what source they came from.

If you use web analytics, you have the power to enhance your search engine optimization techniques. By understanding the keywords people are using to search for your product or service, you can revamp your web content and make it more accessible. You can even use these tools to write ads that better target your audience.

With the power to see how many times visitors visit your site and which pages are more popular than others on your site, you gain great insight and feedback about what your visitors want. This will undoubtedly help you formulate a sales plan that caters almost exactly to what your customers want.

Using Web Analytics for Marketing

You can now derive your online marketing strategy from something more tangible than conventional market research. With Web Analytics, you can monitor viewers’ unconscious preferences as well as their deliberate choices. Also, with a solid picture of what your visitors’ like and dislike, you can adjust your marketing plan already in place to retain returning customers and build a loyal client base.

Google Analytics is a great tool to achieve all of the results Web Analytics can give you. Using these tools will open a door for your online business that will save time, money, and painstaking efforts.

seo techinquesGoogle has monopolized the advertising industry. It’s true. If you want to find a product, service, image, or essentially any information you would ever want to know that’s not in front of you, what do you do? You “Google” it.

Google is not just a search engine anymore, it’s a full service advertising agency – a billboard for companies, if you will. Google (as used in the first paragraph) is now an action verb in the English language. It is a solution to your small business problems.

So how can you make Google your best friend? There are very specific techniques you can use to harness the power of search engines, and use them to help your small business grow and prosper.

Keywords

Good content is the most important aspect of making your site visible on Google. In order to optimize your website for the search engine’s algorithms, you need to have specific words within your website’s content that attract the search engine’s attention.

Your content should always follow these rules:

  • Keep it simple, no fancy formatting
  • Try to cover the least amount of topics per page (if you need more topics, use more pages)
  • Use the strongest keywords you can (words or phrases that directly related to your product or service)
  • Don’t repeat keywords unnecessarily (avoid getting marked as spam)

Backlinks

Another very important aspect for search engine optimization techniques are the links on other pages and sites that reach back to your website. The more you have, the higher your page rank is. The higher your page rank is, the higher you appear on Google. The higher you appear on Google, the more credible and reliable you appear to the millions of people using Google to find a product or service like yours.

Post links on other websites (genuinely and with permission), link certain keywords and phrases on your blog posts back to your website. Having backlinks will not only improve your search engine rankings, but it will also drive people who are visiting other channels back to your website.

e-commerceIf you are a small business owner or budding entrepreneur, you probably already know how imperative it is to have a professional online presence. People generally see the Internet as a primary resource when researching information about products and services.

Research on the Internet is also transforming, it is transitioning from personal research to consultation with peers via social media networks. So how does this apply to you as a small business owner with a website? You need a website that promotes your product in the most effective ways.

Below are a few ideas to help your web development:

Sell Products People Want

Selling personal and customizable products is generally the smartest approach when entering the small business world. This will enable you to have control over the trademarks and copyrights. If not, be sure to research the most reliable wholesalers available. Buying wholesale from reliable companies is critical for your business success.

Research your target market and have a clear understanding of what your consumers are looking for.

Purchase a Domain Name

Your URL should always relate to your business. You will get buried in search engine rankings if your URL is something overcomplicated, and does not include the keywords associated with the product you sell. Search engines generally rank .com sites higher than .org or .net, if possible, purchase all three domain names and redirect the .org and .net pages to your .com site.

You should generally purchase a 5-year reservation. Search engines tend to rank veteran websites higher than newer ones. Having an effective URL will automatically boost your search engine optimization.

Build an Effective Website

Your content should be persuasive, credible, and concise. The website should be easy to navigate, easy to find, and easy to purchase from. Have real contact information and as much personal touch as possible. Use social media marketing by having a Social Media Platform in order to gain exposure online and event cut marketing costs.

Have Online Purchase Power

The fastest and easiest way to set up an online payment program is to use Pay Pal. Any individual with an email address can securely and easily send and receive payments online. Pay Pal has a well-known reputation of having a solid fraud prevention system.

Employ Search Engine Optimization

Relevant keywords are critical for your search engine optimization, or your page rank within search engines. Try Google Adwords or other keyword testing programs to see what kind of results you might get on search engines with the keywords you have in mind. Google your own company or product and see what kind of words show up the most often.


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