Posts Tagged ‘seo’
Google has made some changes that could seriously effect your business website’s search engine optimization. You’ll want to pay close attention here because if you’re like the rest of the small business owners out there – you’ve already put a serious amount of time and effort into optimizing your website for search engines.
What are these changes?
Google has been putting in some effort to make changes to their page-ranking algorithm. After the embarrassing incident with the shady eyewear company DecorMyEyes, Google responded rapidly by developing an initial algorithmic solution, implementing it, and the solution is now live.
Now that the new algorithm has been implemented, it may have altered the way search engine optimization experts adjust websites to raise their search engine rankings. One way of doing so would be to create an algorithm that detected merchants who “provide poor user experience,” and rank that site lower than others.
One theory according to Katherine Noyes for Entrepreneur.com, is that customer reviews and feedback are becoming a part of Google’s page ranking formula.
What does this mean for you?
As a small business owner with an online presence, it is important to watch the links that are attributed to your website. One of the number one negative contributors to a website’s search engine ranking is link acquisition from known link brokers and sellers.
So, what you can do is: stick to the basics. If you stay on track with your current seo efforts, you should be fine so long as you avoid any unscrupulous tactics like spamming or any black hat techniques.
It is more important than ever to be genuine online. If you are fake and using less than honorable tactics to raise your page ranking, Google will figure you out.
Many people are under the impression that search engine optimization is a service for those looking for a “quick fix” or “immediate ROI,” according to Hugoguzman.com. Generally, people have the idea that SEO fits into similar categories as traditional online marketing channels, like paid ads or email marketing. This leads to the belief that SEO should have instantaneous results.
Not only is this paradigm wrong, it is dangerous. SEO is certainly not a short term, one-time thing. This impression can lead people who are seeking SEO services to engage in risky, fly-by-night SEO practices and cut-rate SEO services that take your money and run.
Clients that hire SEO services that promise instantaneous results are almost always disappointed and feel ripped off afterward. This can lead people to believe that SEO is ineffective, doesn’t deliver, and almost always a scam.
What Can You Do?
Trust SEO services that use time-table results. Usually SEO experts that understand the length of time and effort it takes to see results from SEO will show you a period of time in which continuous effort will help to increase your search engine visibility and page rankings.
These efforts include updating your online business website with quality content, effective keywords, and useful backlinks. Hugoguzman.com describes this process as a marathon. However, this is no 26.2 mile marathon, it is a never-ending marathon.
In the SEO marathon, you are generally trailing behind your competition and the effort you put forth is to catch up, because your competition has been in the game a lot longer than you have. People and businesses that are not already solidly ranked by search engines need to understand the effort and time it takes to build those rankings.
The point is this: SEO is not a formula for instantaneous results and immediate ROI. It is a continuous effort and can take more than a year to begin to lead in search engine rankings.
In order for your small business website to gain the attention and traffic you need to start attracting more customers, it needs to be visible. By visible, I mean visible to search engines. While you may have great content, it might not be on Google’s radar.
The best way to get higher search engine rankings is to use search engine optimization strategies. One great way to use SEO is to have a blog on your website, where you post content once a day, filled with useful keywords and backlinks.
David Rothschild, director of marketing at Insight Forge (a San Francisco SEO consultant company), wrote a great brief on Focus.com. He focused on some key points for using SEO in your blog posts.
Use the tips below for your blog posts to create greater visibility and drive traffic to your website.
SEO Blog Writing Tips
- Create linkable content: Page Rank and search engine standings are in part determined by the number of incoming links from content specific sites. These “linkbacks” are most helpful if they are coming from high traffic sites related to the keywords you are attempting to optimize for.
- Become an authority: Use your blog as a means to establish your site as an authority in your industry.
- Fill the Gaps: If you know there are gaps in available information for your industry, then attempt to create posts to fill in the blanks.
- Create a Conversation: Find other bloggers in the same space and write posts that respond to topics they bring up. If you get yourself in the mix of established “topic specific” bloggers, your own credentials will benefit.
- Keep a Narrow Focus: Write a post with the knowledge that you will use a specific keyword in the post title and specific keywords throughout the post copy.
- Make it easy to digest: Social media plays a major role in generating incoming links and readership for your blog. Make sure to write articles that are easy to read and informative for someone who may not be directly involved in the industry.
- Be yourself: Despite the fact that you are intentionally creating search engine friendly content, it is critically important to be yourself. This means writing about industry specific topics that you find compelling and writing in your own voice.
- Feel free to be creative: Feel free to throw out standard SEO blogging conventions and write a post for your own purposes. Just having fresh content in the ballpark of your industry will benefit your search engine standings.