Posts Tagged ‘web marketing’
According to the Wall Street Journal AT&T’s new phenomenon, the iPad, recently suffered an astronomical security breach. A hacker group, calling themselves Goatse Security gained access to the private details and email addresses of nearly 114,000 early purchasers of the iPad. People such as the New York Times’ chief executive Janet Robinson and White House Chief of Staff Rahm Emanuel were exposed.
The hackers were actually able to gain access to this information through a script they located on AT&T’s website. The script automatically returns email address in conjunction with each iPad ID Number. The iPad ID Numbers were simply guesses made by the hacker group.
The gaping hole in AT&T’s security was reported to be closed, but not before it exposed several military accounts.
Security online is a huge issue. In order to maintain a strong online business presence, you must be properly equipped and safe. Many people are scared to buy online and you must be able to reassure your web-based customers that your online business practices online are secure and credible.
Make sure you’re safe
Make your online business credible and trustworthy. You want to be able to implement your online marketing strategy efficiently, so you must make yourself safe and secure in order to move forward. Apple will probably lose very valuable customers due to the vulnerabilities the hackers were able to find. They must quickly implement an internet marketing strategy to cover their bases.
Have a security seal
You may already have an SSL system, or Secure Sockets Layer (encryption to provide security for communications), but these still have potential loopholes. Merchant accounts are a little safer since in the future, they will all be requiring PCI Security Standards Council compliance. The PCI data security standard is a multifaceted security standard that includes requirements for security management, policies, procedures. You can promote the credibility of your security seal in your internet marketing strategy.
Use Trust Guard
Trust Guard is a third party verifying system that not only help you recognize certain issues, but they provide you with a seal that enhances your visible credibility.
Trust Guard services include:
- Low prices
- Vulnerability Scanning
- PCI Scanning
- Security Seals
- Business Seals
- Privacy Seal
What is a Webinar?
As the name implies, a webinar is a one-way seminar conducted on the web. The functionality and demand of webinars are increasing significantly. Companies employ the use of webinars to conduct presentations to their employees, clients, and prospects.
They can include polling and question/answer sessions to allow full participation between the audience and the presenter. In some sessions, the presenter may speak over telephone while discussing information onscreen. The audience can tune in using their own telephones.
A webinar can also be a powerful tool you can use to help your online marketing strategy.
Why YOU Should Webinar
Using webinars are fast, easy, low-cost, and effective. It is a revolutionary tool used to connect a presenter, an audience, and a subject. The advantages of using webinars include:
- Receive valuable and useful information in a fun, convenient, low-cost and flexible way
- Distance is not a barrier, all you need is a computer, internet access, and a telephone
- Allows the presenter to combine audio with an online visual presentation
- Allows the presenter to structure and pre-design the presentation content
- Gives the audience an easy flexible way to participate and ask questions
- Slide show presentations
- Live or Streaming video
- VoIP (Real time audio communication through the computer with headphones and speakers)
- Web tours – URLs, cookies, scripts, and other important information provided to audience
- On-demand replay and event recording
- Whiteboard with annotation – allows attendees to highlight or mark items on slides
- Text Chat – for live question and answer sessions, can be to the whole group, or private
- Polls and surveys – allows presenter to conduct questions with multiple choice answers for audience members
There are several sites out there that provide fast and easy ways to design and set up your own online meetings and webinars.
Check out some of these websites:
GoToMeeting / GoToWebinar
Want your online business to succeed? There are several ways to enhance your online presence and make the Internet work for YOU. Use these tools and resources to your advantage to get the most from your website.
Take a Course
Online education is a phenomenon that is exploding all over the world. Online education is the fundamental solution for those who either experiences challenges in a classroom setting, or cannot physically be in a particular location at a particular time.
Those who wish to achieve personal goals regardless of whether it’s a Bachelor’s Degree, a Masters Degree, or even a MBA, web based courses can provide you the tools and resources to study from home…or wherever. Online education is often customized to fit the needs of the student, which will heighten the learning experience.
Education can increase your self esteem, available opportunities, and set of skills that can help you excel in school, business, and in life.
How it will Help your Business
In terms of business, there are limitless amounts of resources online you can take advantage of to enhance your knowledge and experience. If you want to succeed in business online, check out some of these websites:
My Own Business, Inc. – a nonprofit organization committed to helping people succeed in business. This course is presented by successful business owners who point out the common, available mistakes.
Small Business Online Course – through the Distance Learning College Guide, create a successful small business online in just 12 weeks http://www.distance-learning-college-guide.com/small-business-online-course.html
Learnthat – offers free web based training to users of all levels. It includes a wide range of courses, tutorials, and resources for anything from computers to business to just plain fun topics. They also offer personal tutoring, course design, and website consulting.
MarketingTips – a “business start-up” resource site designed to help individuals earn money online with their own lucrative website. Their teaching resources (online courses, software, personal training programs) and business experts will show you how easily you can make money on the Internet.
Furthering your education will only help you succeed later on in your online business. The only way to have an advantage over the other lucrative websites out there is to know the ins and outs of your web based business.
In order to have a significant online presence, you need to design your website for your customers. Succeeding online is all about generating traffic and building relationships with existing customers. You must design your website in a way that makes your customers want to spend time browsing through.
1. Keep It Simple
No matter how beautiful or fancy a professional website might be, it must be user friendly and functional. Don’t fall for fancy layouts and pretty buttons. You could get trapped into paying a web designer painful amounts of money to make changes every month for a website that isn’t even seeing returns.
2. Have A Purpose
Are you selling a product? Are you giving information? Are you trying to attract more customer traffic? Are you trying to do all of these things? Your website should be designed specifically to fulfill your purpose online. If you sell kitchen supplies, but you also want exposure, you should include articles and links to popular recipes and suggestions. Another approach is keeping it simple. If you have a product, make it easy to purchase, without any extra noise.
3. Have A Call To Action
By having a full and complex website, you might not be able to retain your visitors attention. Be sure to have an option to actually do something (sign up for a membership or newsletter, purchase a product, view pictures), so your visitor isn’t overwhelmed by information he or she may not be interested in.
4. Know Your Audience
As any advertising or marketing tactician would advise, your most important strategy is to target your audience. Understand your audience’s demographics, some of these categories might include:
- Income level
- Children or no children
- Buying habits
Compile all of this information and design your advertising or marketing plan to specifically cater to this demographic.
5. Get Feedback
If you design your website to get your customer’s name or email addresses, you have a way to contact them again to send them relevant information about your business, promotions, or offers, etc. It is also a way to give your customers an option to provide testimonials, or feedback, which can establish relationships and build brand loyalty. Having Repeat customers can be your biggest asset. A simple way of doing this is having a social media platform, where you can connect with your customers through sites like Facebook and Twitter.