Vesta Digital Blog

The Best New Facebook Marketing Campaigns in 2010

Posted on: March 24, 2010

Any business can put up a Facebook fan page. Not every business can create a page that excites users, encourages them to share the page with friends, creates a viral buzz and adds thousands of new fans. Here are a few of the best new social media marketing campaigns on Facebook that we have seen this year:

Bing

Bing LogoMicrosoft’s Bing ran a campaign on Zynga’s hit game FarmVille recently. If a user became a fan of Bing’s Facebook Page by clicking on a Bing ad, they would receive Farmville cash. The Bing ad was located on the bottom of the Farmville landing page. It was a good harvest – Bing’s Facebook page went from 100,000 to 500.000 users – 400,000 new fans – in only one day.

Integrating a Facebook social game into a marketing strategy is a great idea. FarmVille has 83 million monthly users and 28 million daily active users. Only about 1% of all FarmVille users participated in the 24 hour event. This engagement number is awesome, especially if you are a new search engine like Bing who is trying to promote an alternative to Google.

Target LogoTarget

Target Retail Stores had an innovative and altruistic Facebook campaign on Valentine’s Day. They gave away $1 million to a charity that their Facebook fans could choose. The fans chose the charity with a Facebook app called a “Super Love Sender.” The charities Target supported were: Kids in Need Foundation, St. Jude Children’s Research Hospital, The Salvation Army, United Through Reading Military Program, and the United Way. There was a real-time graph to see how the charities competed with each another. The winning charity? The St. Jude Children’s Research Hospital.

Digicel – Jamaica
Digicel LogoDigicel – the biggest cellular phone company in Jamaica – just announced that its’ Facebook fan page has over 100,000 users since the launch of their “Giveaway” campaign. The giveaways include free handsets, phone credit and “Fast Finger Giveaways” – where they put a code on their Facebook page and the first person who dials the code wins free phone credit. Over the last 30 days, there was a 298 percent increase in the number of participants. Digicel also posts videos, advertisements, news releases, photos and a social event calendar on their Facebook page.

Red Bull LogoRed Bull

What does Red Bull have up its’ sleeve these days? Their Facebook page is loaded with skateboarding and extreme sport events, races, parties and a thing called the Red Bull Stash – an adventure where you search for cases of Red Bull that have been hidden all over the country. All you do is enter your zip code to get clues for your city and your Red Bull scavenger hunt begins. After you find one stash you will be on the way to the final stash – an unmentioned grand prize.

Kellogg’s Cereal

Kellogg's LogoKellogg’s Cereal created an altruistic campaign on their Facebook page called “Kellogg’s Cares” where they donate food, educate young people about proper nutrition and work to reduce global malnutrition. They have a partnership with Feeding America – the nation’s leading domestic hunger-relief charity. Kellogg’s produced a series of videos about hunger that are posted on Facebook. They had 200,000 new fans in less than a month, and the vast majority were women over 25. That is the audience they wanted to reach. The impact could not be directly measured but it had interactivity and got people involved and emotionally invested in the campaign.

Domino’s Pizza

Domino's Pizza LogoDomino’s has taken off their cooking gloves and they have come out swinging – and they’re doing it on Facebook. It all revolves around “The Pizza Turnaround” where they listen to customer complaints and then act upon them. They have a “Celebrate” page promoting a taste test where they beat Papa John’s and Pizza Hut. They have a “Stop Puffery” campaign (also on Twitter) that makes fun of Papa John’s. They also have coupons for their fans and commercials with “focus groups” – groups of people who tell Domino’s how to improve their pizza and then how Domino’s improves it.

It is only the beginning of the year. We will post more good Facebook social media marketing campaigns as soon as we see them.

Advertisements

1 Response to "The Best New Facebook Marketing Campaigns in 2010"

This is a great article, thanks for sharing! It’s good to have a condensed view of just how many large corporations are using Facebook as part of their marketing strategy and how successful they’ve been in doing so. I think promoting brand along with a charitable cause is a very effective way of campaigning, especially if people can actually see directly how they are making a difference – and when they don’t have to pay themselves to get involved! Another great way companies can use Facebook (as Domino’s did) would be to gather a large amount of immediate feedback about the quality of a product or service, it’s an easy way for consumers to communicate with the company while exerting minimal effort and a great insight into how consumers are receiving their product.

In a survey of 199 respondents 55% of firms use this social networking site to improve brand awareness and reputation. Just under half are using Facebook as a marketing channel (47%)

In terms of comparison between Facebook and other Social Media sites, Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy. This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).

For a full report on the value of Social media to digital marketing as well as a statistics compendium, check out: http://ecly.co/b4rhaR

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: