Vesta Digital Blog

Concept and Outline for Professional Website Design

Posted on: May 12, 2010

SEO ProcessTo have an online identity in the era of internet marketing a website is of utmost importance. It is the online representation of any company with an access to sell company’s name, attract more visitors, generate more business leads, promote more sale of company’s products and services and finally, it helps to reap more return on investment.

The existence of any business is manifest in different ways, and internet medium is the fastest and easiest means whereby a business gets noticed by the public at large. Once any information is put in the web, it becomes global. The intelligent buyers can easily know about any site and, off course, its products and services through that website. So the popularity as well as the promotion is best done by this flexible medium. A website gives its target audience a chance to know the site in a best possible way.

Either small or large, a business is prescribed to have an affordable website design in this highly dominated market where each and every time someone has to fight hard to sell the products and services. A professional web design would give leverage to the company: whenever the users would search for the relevant products or services in the search engines, they can have the possibility of seeing the website of that company.

In this case two things are vital: SEO (Search Engine Optimization) and the Web Usability.

SEO is a marketing technique to increase the number of visitors to website by adopting some methodical and intelligent rules; if the SEO is sound enough, the visitors will find you when they enter a keyword that is also targeted for your website. Keywords are the cornerstone of every SEO campaign and the proper selection of your keywords for the industry or company are crucial.

Web usability refers to feasibility by which a user can browse through the site, i.e. user friendliness. While bringing a visitor to your site is important, keeping that visitor on your website is what sets you apart from your competitors. Whether it is good content, relevant information, funny video, amazing graphics or all things combine depends on the marketing strategy you choose.

5 Basic Website Requirements

  • Your website should be easy to read
  • Your website should be easy to navigate
  • Website download speed should be no more than 8 seconds.

  • Your website should be easy to find
  • Layout and design should be consistent throughout the website

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