Vesta Digital Blog

What a Blog Can Do For Your Small Business

Posted on: May 18, 2010

BlogThe blogging movement has grown tremedously since businesses begin to realize the benefits of blogging. Business blogs are sweeping the business community. Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers. Discover what a business blog can do for you company:

What is a Blog?

A blog (web log) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.

In addition to 2 major categories (personal and business), there are different types of blogs, such as:

  • Artblog
  • Photoblog
  • Mini blo
  • Video blog
  • Audio blog (commonly known as podcasting).

Although there a number of blogging platforms available such as TypePad, WordPress, BlogSmith etc., not all offering features to compliment your social media efforts.

IntelBuilder Social Media Platform offers a Blog that is not only part of your website (unlike WordPress), but also offers unique features such as social bookmarks, comments, tiny URLs, PDF generation and syndication feeds. Do your research before you choose a blogging platform to operate your business blog.

10 Strategic Benefits of Blogging

Blog can easily become one of the most powerful marketing weapons you will have in your arsenal. Google, MSN and Yahoo give more weight to well-linked blogs. A business blog has the ability to inform your customers of any changes, new products, latest offers, reviews and reports in the timeliest matter. This, in turn, can lead to direct sales. If you haven’t started a business blog yet, perhaps this list from Toolbox for IT will motivate you:

  1. Search Engine Marketing.
  2. Direct Communications.
  3. Brand Building.
  4. Competitive Differentiation.
  5. Relational Marketing.
  6. Exploit the Niches.
  7. Media & Public Relations.
  8. Position You as an Expert.
  9. Reputation Management.
  10. Low cost.
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