Vesta Digital Blog

Step by Step Guide on How to Advertise on Facebook

Posted on: June 9, 2010

facebook adsPeople treat Facebook as an authentic part of their lives, so by usingFacebook as an addition to your online marketing strategy, you can besure you are connecting with real people with real interest in yourproducts.

Why Advertise on Facebook?

  • Reach over 400,000,000 active Facebook users
  • Attach social actions to your ads to increase relevance and credibility
  • Create demands for your product with relevant ads
  • Quick and simple image and text-based ads
  • Advertise your own web page or event
  • Choose to pay per click (CPC) or impression (CPM)
  • Track your progress with real-time reporting
  • Gain insight about who’s clicking your ad
  • Make modifications to maximize your results

What you’ll need

Link – choose whether you would want to advertise your own web page or something already existing on Facebook like a Fan Page, Application, Group, or Event
Ad content – write a clear ad targeting your specific audience, title can have a maximum of 25 characters, the body has a maximum of 135 characters
Photo – use an attractive, appropriate, and relevant image. The dimensions are 110px wide by 80px high.

The Steps

1. Get Started
  • Click on Advertising on the bottom menu of Facebook.
  • Click Create an Ad

         

2. Design Your Ad
  • Use a creative title for your ad (25 characters max). Use effective wording for the body content (135 characters max). You will be able to see a preview
  • Upload a photo or image (optional)
  • Write in your website URL or choose your Page from the dropdown menu

         

3. Targeting
  • Choose your target Location
  • Choose your target Demographics: Age, Birthdays, Sex, Interests, Relationship status, Language
  • Choose a target Likes & Interests
  • Choose a target Education & Work status

           
*Note a box on the side will show you your estimated reach depending on the options you choose
         

4. Campaign and Pricing
  • Select your Account Currency (ex. US Dollars – USD)
  • Select your Account Time Zone
  • Write your Campaign Name
  • Select your Daily Budget, or the most you want to spend per day
  • Select your Ad Schedule, you can choose between running it continuously or only on specific dates
  • Choose your Payment, whether you pay for clicks (CPC) or impressions (CPM) and how much you are willing to pay per click. The minimum is $0.01

        

5. Review your Ad
  • Login to Facebook when prompted
  • Review your ad
  • Enter your payment information
  • Place an order

          

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