Vesta Digital Blog

How to Improve your Search Enginge Optimization

Posted on: June 15, 2010

SEO spiderGoogle published a Search Engine Optimization Starter Guide originally to help members of the Google team. However, they published it to help the greater good of web development. Feel free to use these tips to improve your Search Engine Optimization.

I have found some of the most basic but extremely important tactics you should use to maximize your potential for Search Engine Optimization.

Follow the best practices outlined below to make it easier for search engines to both crawl and index your content. SEO only affects organic search results, not paid or sponsored results such as Google AdWords. Remember to base your optimization decisions first and foremost on what’s best for the visitors of your site. Your visitors are using Search Engines to find your content, so gear your keywords towards what they want.

Good Tips for Page Title Tags

  • Accurately describe your page’s content
  • Avoid using a title that has no relation to the content on the page
  • Avoid using default or vague titles like “page 1” or “untitled”
  • Create unique title tags for each page, which helps Google distinguish them from others on your site
  • Be brief, but descriptive, short and informative
  • Do not stuff unneeded keywords in your title tags

Make Use of the “Description” Meta Tag

  • A page’s description meta tag gives Google and other search engines a summary of what the page is about in one or two sentences.
  • Accurately summarize content, keep it informative and interesting
  • Avoid using generic content like “this webpage…”
  • Do not use only keywords
  • Do not copy and paste the entire content of the document into your description
  • Use a unique description for each page

Improve your URL Structure

  • Be descriptive with categories and filenames to help the crawling of your documents by search engines
  • Have an easier, “friendlier” URL for those who want to link your content
  • Keywords will appear in bold in a Google search, so have them in your URL

Make it Easy to Navigate

  • Make it as easy as possible for users to go from general content to more specific content
  • Add navigation pages when it makes sense and effectively work those into your internal link structure.
  • Avoid creating complex webs of navigation links, or linking every page on your site to another.
  • Use mostly text for navigation
  • Avoid relying totally on drop-down menus, images, or animations
  • Use “breadcrumb” navigation – a row if internal links at the top or bottom of the page that allows the visitor to move quickly
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