Vesta Digital Blog

5 Reasons to Use Business Blogs

Posted on: July 7, 2010

Harness the power of blogs and use them to enhance your online business and generate word-of-mouth marketing. Viral marketing is the most effective and trustworthy way customers learn about a product.

Internet marketing can be a daunting concept, but by employing the use of blogs to disseminate information about your business and your products, you have the ability to penetrate a market you wouldn’t otherwise have access to with conventional marketing tactics.

Why Use a Blog?

Blogs inspire conversation, debate, research, and building relationships. Relationships are your biggest asset in terms of customer loyalty and brand recognition. You give yourself an opportunity to have customers to give feedback about your business or product.

Answer Questions

Consumers generally have questions about your products, so it’s always helpful to publish blog posts that not only offer tips but suggest new ways to use your products. Ask your readers to send questions that you spend time answering and publishing.

Use Testimonials

Feature a customer each week. Ask your customers to send in stories about their success or satisfaction with your product. When you publish positive comments about people, it’s likely that they will want to share those posts with others, which will generate traffic.

Reward Referrals

After visitors read your blogs, give them an incentive to refer your product or service. Offer a gift certificate, purchase discount, or some sort of reward to recognize people who give referrals. After all, people love to be recognized for their efforts.

Explore Social Media

Once you get a following of readers, make sure you have buttons or links they can use to share their information on social media sites like Facebook and Twitter, or bookmarking sites like Digg and Delicious.

Keep Things Simple

The best way to keep a viewers attention is by simplifying and organizing your information in a way that’s pleasant to read. By stuffing your blogs with unnecessary text and information, you risk losing interest and eventually, traffic.


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