Vesta Digital Blog

How Viral Video Marketing Made the Double Rainbow Guy Famous

Posted on: July 12, 2010

YouTubeYouTube, owned by Google, is now the world’s second largest search engine. The viral video market has completely exploded to the point where popular videos are even shown on daily news channels.

According to Mitch Joel’s Blog Post, Six Pixels of Separation, YouTube is the best place to release information because of

the magnitude of traffic and searches that YouTube represents in the overall scope of the Internet and media”

Viral videos are entertaining, educational, and easy to watch. Whatever your query, there is almost certainly a YouTube video about it. It can be anything form how to Jailbreak an iphone, perform a skateboarding trick, spice up your Internet marketing strategy, or in this case:

become famous overnight for an over-the-top emotional response to a double rainbow.

The Double Rainbow Guy – Whoa.

The Double Rainbow Guy, or Paul Vasquez, was once a professional cage fighter and is now the renowned naturalist who’s homemade video of a double rainbow has been made famous by coverage from CBS News, ABC News, The Huffington Post, and a tweet from Jimmy Kimmel.

Jimmy Kimmel posted on Twitter on July 3, “my friend Todd has declared this ‘funniest video in the world’ – he might very well be right.” He posted a link to the video on his Twitter page that directed thousands of followers to watching the video, and communicating about it.

Watch the video here:

This video, deemed a “viral video sensation” has spread so fast, the three-and-a-half-minute video has received over 3.2 Million hits since Vasquez posted it on January 8 of this year.

Vasquez was interviewed by several media channels and told ABC News’ “Good Morning America” that he wasn’t even on drugs while shooting this video.

“I was just on pure rainbow power,” he said.

This baffling and hilarious video proves that videos truly don’t even have to have educational value to explode over the Internet. Vasquez’s YouTube channel, Hungrybear9562 is now one of the most widely searched popular channels on YouTube.

Internet Marketing

So how does this related to your online business and Internet marketing strategy? If you are able to harness the phenomenal power of viral videos, you will have access to an audience you otherwise wouldn’t have been able to reach in ten years.

So ask yourself, how can you and your brand be visually represented by way of a viral video to really connect with your consumers, and represent yourself as a brand that will be the answer to customer problems?


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