Vesta Digital Blog

10 Successful Businesses Use Twitter To Succeed

Posted on: July 28, 2010

Take a look at 10 well known companies that use Twitter several different ways. While these companies vary in size an industry, they use the social media site to their benefit. These companies are examples for other businesses out there who are exploring the potential of communication via Twitter.

IBM

IBM is setting the bar when it comes to online customer relationship management. IBM’s followers communicate and share reviews and tips about the products. Over 1,000 employees in various countries talk with each other and their customers. Through the easy networking and word of mouth marketing, IBM has been able to use Twitter as a foothold in successful social media marketing. 



Comcast

Comcast CEO Brian Roberts made some surprising statements about the companies use of Twitter. “It has changed the culture of our company,” he said. Comcast uses Twitter to engage with customers and solve customer issues. This new customer relationship management method has cut serious support costs and has certainly improved Comcast’s customer satisfaction.

Henry Ford Hospital

In 2009, Henry Ford Hospital surgeons tweeted live updates about a surgery. The hospital definitely set a trend as more doctors and patients alike are using Twitter to connect to the community during procedures. Dr. Craig Rogers, lead surgeon in the Henry Ford surgery, believes using Twitter can help people understand operations are not as terrifying as most people believe.

Starbucks

Starbucks is a leader in the social media industry. With multiple Twitter accounts and various campaigns, Starbucks uses Twitter to engage with the community and give tangibility to Starbucks CEO Howard Shultz’s regular public statement “Starbucks is more about people than coffee.”


Dell Outlet

Dell Outlet is one of the best success stories of large companies using social media to their advantage. Dell uses Twitter to tweet major discounts for Dell computers and products. The retail chain surpassed $2 million in sales in 2009.

Ford Motors

Along with many companies experiencing PR disaster, Ford Motors uses Twitter for damage control. Ford is able to see exactly what customers and fans are talking about online, and directly address problems and issues. As a result of a multitude of complaints, Scott Monty, the director of social media at Ford Motors, conducts investigations and gives accurate reports on issues communicated by fans and followers.

Sodexo

In 2009, Sodexo received an Excellence in New Communications Award from the Society for New Communications Research in the category of microblogging for its innovative use of social media and Twitter, in its recruiting efforts. Sodexo says that use of social media channels increased traffic to the Careers page on Sodexo’s website from an average of 52,000 unique visitors per month in February 2008 to 181,000 unique visitors per month in October 2009.

Home Depot

Home Depot not only uses Twitter to address customer satisfaction issues, but after Hurricane Katrina, Home Depot tweeted to all of its followers that their stores will stay open to provide emergency generators and supplies.

Carl’s Jr

Carl’s Jr is employing the use of Twitter to cut costs of traditional marketing tactics. By tweeting about new specials and ideas, while also endorsing celebrities at $10,000 per tweet, Carl’s Jr is ahead of the game when it comes to social media marketing.


Zappos

Zappos had a record low marketing budget last year, and grossed merchandise sales of over $1 billion. By using Twitter and other social media sites to engage with customers and offer specials, Zappos was able to gain a loyal following that continues to grow.

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1 Response to "10 Successful Businesses Use Twitter To Succeed"

[…] Take a look at 10 well known companies that use Twitter several different ways. While these companies vary in size an industry, they use the social media site to their benefit. These companies are examples for other businesses out there who are exploring the potential of communication via Twitter.IBM IBM is setting the bar when it comes to online customer relationship management. IBM’s followers communicate and share reviews and tips about … Read More […]

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