Vesta Digital Blog

What Is SEO and How Do I Use It?

Posted on: September 16, 2010

seoThe whole world is logging on to the Internet each day. As an owner of a small business with an online presence, you want the most exposure possible. The ability to show up higher than your competitors on Google searches will increase customer loyalty, give your business credibility, and most importantly – more traffic.

This is where search engine optimization (SEO) comes into the picture. By using the power of SEO, you can give your website the more visibility and accessibility. Optimizing your website properly will give search engines the ability to list your website right at the top of Google.

What is SEO?

Search engine optimization is the process of using keywords throughout your website content that potential customers might use to search for what your business website offers. SEO usually refers to the process a business or an individual uses to opimize their web content for organic search engine rankings.

By organic search engine rankings, I mean those search results that are not pay-per-click ads you see on the side bar of Google searches. They are true websites that appear after Google crawls through several hundred thousand websites to find exactly what your query matches.

How is SEO Helpful?

Search engine optimization will revamp your web site design, menus, content management system, and shopping carts in order to make everything more accessible to search engines. It is a marketing strategy that is sure to get results because increased visibility will undoubtedly increase your website traffic.

How can I optimize my website?

The most effective ways to optimize your website for higher page rankings, is to use effective keywords and create backlinks.

As mentioned earlier, keywords are words and phrases throughout your website copy that relate to your product or company. These words are what you presume consumers use to search for what you offer. By using them often, and bolding them, you allow search engines to see your website more clearly, and offer it as a resource to people who are searching for those words.

Backlinks are links that direct traffic back to your website. By inserting links in your blog posts, or posting them in various social media channels, you can drive traffic back to your website. Search engines also give higher rankings to websites that have more backlinks.

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