Vesta Digital Blog

How Customer Testimonials Help Social Media Marketing

Posted on: September 28, 2010

testimonialsCustomer cases and referrals work. That is a fact. However, there is a certain tactic you can use to write a customer case so that it appeals to a potential customer personally, as opposed to focusing on the benefits of your product or service.

When consumers consider making a purchase, they generally trust information they receive through their peers, or word-of-mouth marketing, over information distributed by the company. This is where social media comes in. By using social media to distribute customer testimonials that are actually relevant to other people, you will actually gain credibility as opposed to being dismissed as another sales call.

Focus on the customer

So the main point here is to focus on the customer in the testimonial, not the product. What sort of challenges was your customer facing? What were his or her needs? Thoughts? Hesitations? The main focus in your testimonials should be how your product or service improved your customers quality of life, rather than what benefits he or she received from the purchase.

Building trust and credibility is the only way to see successful results from social media marketing. Because social media is simply an aggregate conversation, your input into the conversation needs to be a genuine human interaction, not a sales pitch.

If your testimonials are informing, true, and valuable, they will help build brand loyalty and also inspire word of mouth marketing. You will gain credibility and eventually convert more customers than if you were simply posting beneficial factors of your product.

You need to focus on offering value to our readers. Solve people’s problems, tackle challenges they face. This will help you more in the long run than perfecting a sales pitch. Testimonials stand out to readers; people are able to personally identify with real-life stories.


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