Vesta Digital Blog

How To Encourage Customer Loyalty

Posted on: October 15, 2010

customer loyaltyIf you have a small business, you generally have an overwhelming amount of competition. So what can you do as a small business owner to encourage your clients and customers to stay loyal to you and your brand?

While you may be seeing sales, a significant portion of your business comes from the value of repeat customers. Here are a few things you can do to encourage those customers you have already served to keep coming back to you.

Email Marketing

Email newsletters are a great way to present yourself and your business to a client in a personal, accessible way. Send a friendly reminder once a month about new services, promotions, or requests for feedback. Emails are easy to write and easy to respond to.

You can even get personal. If you come across some interesting article about your product or service, pass it along to your customers. You can give them a little insight about the things your personally are learning about your industry.

Personal Mail

However effective email marketing might be, consumers can be skeptical of emails because of the amount of advertising clutter out there. However, there is nothing more personal, thoughtful, or genuine, than a handwritten card sent through the mail.

This may sound cheesy and a little romanticized, but what better way to convene genuine interest in your client than a handwritten note in the mail expressing gratitude and maybe including a coupon or two?

Phone Calls

This works the best for the smaller scale companies. We are getting so involved with technology and online communication that we are forgetting how meaningful interpersonal communication really is.

Calling your customer a few days later to check up on how they feel about your product or service will ensure that they realize you care about their satisfaction. Also, it will give you a chance as a small business owner to improve upon aspects of your products or services that are less than satisfactory.


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