Vesta Digital Blog

How Marketers Are Using Social Media to Grow

Posted on: October 18, 2010

social media reportSo much has changed in the world of social media marketing. Businesses have been hesitant to use this marketing method until now. Now, the reality is that social media marketing is imperative for gaining exposure and credibility as a small business.

Social Media Examiner, an online guide to the “Social Media Jungle,” launched a market industry report in April. The report is called 2010 Social Media Marketing Industry Report, How Marketers Are Using Social Media to Grow Their Businesses by Michael A. Stelzner. This report gives phenomenal insight and research results about exactly how social media is helping businesses grow.

Here are just a few of their study results:

The Benefits of Social Media Marketing

  • 85% of marketers reported that social media has generated exposure for their business
  • 63% reported an increase in traffic, subscribers, and opt-in lists
  • 56% reported social media resulted in new business partnerships
  • 54% indicated a rise in search engine rankings
  • 52% reported a rise in generated qualified leads
  • 47% reported that social media was the reason for an increase in sales
  • 48% reported a decrease in overall marketing expenses

The study shows significant increases in all of these areas (with the exception of business partnerships, which has stayed the same at 56%) since their 2009 study.

For example, 73,8% of marketers who have been using social media for more than one year reported it has helped them close business. This is a 12% increase from 2009. The study also says that over half of people surveyed who spend 11 or more hours per week using social media marketing have achieved the same results.

How You can Use Social Media

Social media is beneficial for even more ways than the ones described above. If these numbers don’t convince you that social media marketing is the best way to reach your customers in today’s market, at least take the time to consider the decrease in overall marketing costs.

The only financial cost of social media marketing is the time it takes to generate exposure and credibility in the social media world.


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