Vesta Digital Blog

Why Small Businesses Should Use Social Bookmarking

Posted on: October 21, 2010

social bookmarkingSocial bookmarking is becoming more and more useful as consumers turn to the web to find information on products and services. It is the process of saving web pages to a public web site and tagging them with keywords.

Any visitor can search for their topic of interest at a bookmarking website using keywords, names of people, popularity ratings, and so on.

According to the 2010 Social Media Marketing Report, social bookmarking is the number one social media tool marketers want to know more about. A reported 61% of marketers wanted to learn more about sites like del.icio.us and how they can be used to help reach their audiences.

Small business owners and B2B marketers were more interested in social bookmarking tools than others surveyed, according to the report.

Why does it work?

Social bookmarking is an easy way to aggregate and categorize resourceful information. It is also extremely effective for disseminating information about your product or service to your consumer audience.

Because the person who bookmarks the page has the authority to tag it with specific keywords, anyone who searches for those keywords will be exposed to that page. This is especially effective when distributing blog posts out to the web.

Also, once a person sees a bookmark, he or she has access to seeing the other bookmarked resources tagged by the person who created it. This allows for social connections, online conversation, word of mouth marketing, and the quick and easy dissemination of information.

Why should you use it?

If you are a small business owner it is important for you to at least experiment with social bookmarking because it is absolutely rising as a trend. Social bookmarking is an activity that allows consumers to express different, personalized perspectives on the information they are exposed to.

Consumers make social connections based on common interests. If your topic of interest is sailing, for example, you may read a bookmark tagged about sailing. You may find that the person who tagged that bookmark also bookmarked a page about boat repairs. This can take you into a completely new and potentially profitable direction.

The possibilities are endless.

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