Vesta Digital Blog

Why Does My Business Need A Website?

Posted on: October 27, 2010

business websiteAll businesses need an online presence. The facts are as simple as that. Consumers are increasingly turning to the Internet to find resources about services and products. They can shop for the best prices, brands, and reviews.

Over 200 million people in the U.S. use the Internet. About 70% of these people use the Internet to shop online. If you are selling a product or a service, especially as a small business, it is a death sentence if you do not have a business website.

You have the opportunity to have access to 140 million American online shoppers. This is one of the best (and probably the only way these days) ways to fight your way into the national market as a small business.

What is a good website?

As an entrepreneur and small business owner, your biggest struggle will be establishing credibility and differentiating yourself from your competitors. Having an effective business website is one of the most powerful tools you can use to set yourself apart as a trustworthy and valuable business.

Use your website to share valuable information like your mission statement, company history, customer testimonials, and plans for the future. Your website should be the primary place for your customers to visit to learn more about you. By also having a presence in the social media world, you also give yourself greater opportunity to spread word-of-mouth communication between consumers. You can’t have a social media presence without having a professional website to send people to.

Your website and social media efforts can reduce your business and marketing costs. You give people across the nation access to your products even if you are a small standalone store, inaccessible to those who cannot travel to you.

How to use your website

Because your website is a source of information, it gives you the ability to answer customer questions and continuously improve your product or service. Have a blog or forum on your website where you customers can submit inquiries and you can answer them in blog form.

Having a website with as much effective and useful information possible will reduce the amount of time it takes to educate your target market about your product or service. Use your website as your number one sales person.


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