Vesta Digital Blog

When To Use Facebook As A Small Business

Posted on: October 29, 2010

facebookVitrue, a company that specializes in social media marketing and expertise for brands and companies, recently published a study that explored the depths of Facebook and its benefits.

The white paper, called “Managing Your Facebook Community: Findings on Conversation Volume by Day of Week, Hour and Minute,” analyzes Facebook posts from August 10, 2007 to October 10, 2010. The study used over 1,500 selected streams and observed over 1.6 million posts and 7.56 million comments. These data were used to show when Facebook posts and comments were happening.

This insight will give any small business owner the know how of when to engage with their consumers.

Here are some of the most applicable findings:

  • The three biggest spikes of user activity occur on weekdays at 11 a.m., 3 p.m., and 8 p.m.
  • The biggest spike of user activity 3 p.m. on weekdays
  • Wednesday at 3 p.m. is the consistently the busiest period of user activity
  • Sunday is the slowest day of the week for user activity
  • Morning posts are 39.7% more effective for user interaction

What can you learn from this?

Essentially, posting comments and updating your business’s Facebook page in the morning is going to be more effective than posting at any other time. Vitrue also notes that publishing at the top of the hour (:00 to :15) sees more interaction and engagement than posts at any other time.

This makes perfect sense if you take into consideration who is looking at your Facebook posts. People in a working environment will most likely browse through Facebook quickly before some important obligation at the top of the hour.

So, as a small business, use your Facebook wisely. Post new information in the morning, on the busiest days (Wednesday is a huge day), at the top of the hour. Social media marketing is a great way to gain traffic and customers. If you use it the right way, social media can transform your revenue stream.


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