Vesta Digital Blog

How To Make Your Small Business Look BIG

Posted on: November 1, 2010

small businessRight now is the best time to start a small business. There is so much room for growth and opportunity these days, even though the economy is down and everyone’s cutting budgets. As a small business, you want to grow your customer base. The best way to do it is to make your customers think you’re a much bigger player than you really are.

You can make your business seem like a big deal with a small budget. There are tools you can use to help market your business and position yourself in a consumer’s mind as a trustworthy brand name. Take advantage of these tools while the demand for personal advertising is high. They will help with your level of productivity, your budgets, and your brand equity.

Mobile advertising

If you can, find a simple company that provides service-based software so you can start a mobile advertising campaign. Some great resources I’ve found and have seen recommended are Fanminder and Socialight. These sites give the small business owner the ability to grab a hold of mobile marketing. Having access to mobile marketing (within your budget of course) will make your small business look like a big company.

Social Media Marketing

Social media marketing is the number one way to market your product or service and cut down on marketing costs. Also, larger companies use companies to involve their consumer base. By having contests (NASA’s Tweet-ups, Pepsi’s refresh campaign), larger companies are able to make themselves look important, and in demand. Have contests and offer prizes, there’s no better way to involve consumers than to offer them incentive to pay attention to you.

Online Survey Software

There are several free and cost-friendly online survey websites and resources. Sites like QuestionPro allow you to create dozens of surveys and question-type. This will give you an affordable way to measure customer loyalty and the effectiveness of your campaigns.


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