Vesta Digital Blog

Why Google is Your Best Friend

Posted on: November 4, 2010

seo techinquesGoogle has monopolized the advertising industry. It’s true. If you want to find a product, service, image, or essentially any information you would ever want to know that’s not in front of you, what do you do? You “Google” it.

Google is not just a search engine anymore, it’s a full service advertising agency – a billboard for companies, if you will. Google (as used in the first paragraph) is now an action verb in the English language. It is a solution to your small business problems.

So how can you make Google your best friend? There are very specific techniques you can use to harness the power of search engines, and use them to help your small business grow and prosper.

Keywords

Good content is the most important aspect of making your site visible on Google. In order to optimize your website for the search engine’s algorithms, you need to have specific words within your website’s content that attract the search engine’s attention.

Your content should always follow these rules:

  • Keep it simple, no fancy formatting
  • Try to cover the least amount of topics per page (if you need more topics, use more pages)
  • Use the strongest keywords you can (words or phrases that directly related to your product or service)
  • Don’t repeat keywords unnecessarily (avoid getting marked as spam)

Backlinks

Another very important aspect for search engine optimization techniques are the links on other pages and sites that reach back to your website. The more you have, the higher your page rank is. The higher your page rank is, the higher you appear on Google. The higher you appear on Google, the more credible and reliable you appear to the millions of people using Google to find a product or service like yours.

Post links on other websites (genuinely and with permission), link certain keywords and phrases on your blog posts back to your website. Having backlinks will not only improve your search engine rankings, but it will also drive people who are visiting other channels back to your website.

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