Vesta Digital Blog

How To Get Your Employees to Use Social Media

Posted on: November 12, 2010

business synergyMost small businesses have limited resources. So when it comes to cutting budgets, it’s important to do it wisely. One great way to cut marketing costs while still being effective in getting your business’s name out there is to encourage your own employees to amp up their social media efforts.

These techniques could either be a blog, a Facebook page, and/or a Twitter account. Having employees use their own personal accounts to advocate to their peers and other consumers about your business is a fantastic way to generate viral marketing while saving you as the business owner, some major expenses.

Bloomberg Businessweek posted 5 tips to get your employees on the social media bandwagon:

1. Hold training/information sessions.

Explain to employees why social media engagement is important. Give examples of the value it brings to the company in terms of return on investment. Explain search engine optimization (SEO), brand awareness, and the leads that can be generated.

2. Seed topic ideas. Hold brainstorming sessions.

Circulate questions about topics to facilitate new suggestions. Share links to recent industry news. Encourage employees to develop ideas for content, based on personal interests and professional experience. It shouldn’t always be about the company. Online content can be used as a way to provide leadership on industry issues, as well to communicate company culture and personality.

3. Identify Champions.

Assign a group of individuals to a social media task force. Their job may be to assist in getting other employees to contribute, setting objectives/metrics, defining SEO keywords, and developing a schedule and ideas for content.

4. Leverage existing opportunities.

Content is everywhere; employees should think critically about what they already have available to them, including training presentations, customer stories, meeting notes, research, and statistics.

5. Help employees feel invested.

For small businesses that are struggling to spark employee interest, making contributions part of their job objectives and even tying them to bonuses can help. A photo and name attached to individual contributions will give employees visibility—and the exposure will motivate them to contribute more frequently and with greater quality.

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