Vesta Digital Blog

3 Things You MUST Do Before Creating A Marketing Strategy

Posted on: November 17, 2010

marketing strategyThere are several different marketing strategies you can use. However, for the sake of your small business budget, there are 3 very important strategies that help with organic traffic gain as well as giving your pocket expenses a break.

Step 1: Optimize Your Website

You need a base where people can search for your product, find you, and remain interested enough to order from your website. You truly will not be able to succeed in today’s market if you don’t have a website as your platform for transactions. Your website should in essence, run itself. With quality content, enough information, and the encouragement of feedback and conversation, you have the ability to invite people to learn more about your product or service – and buy it. Your site should have:

  • Strong and well researched keywords
  • Quality content that actually answers questions
  • The use of meta tags and descriptions
  • E-commerce capability

Step 2: Build Your Customer Base

Once you have your (quality) website up and running, it’s important to keep those customers coming back to you. One of the most basic marketing strategies you can employ is a subscribers list, or membership option. You can build a base of customers through an email list as one example, if your site has:

  • A sign-up option
  • A blog
  • Newsletters and promotions to send to subscribers

Step 3: Maintenance

Once you have your quality website up and running, and a strong customer base with which you consistently interact, you need to be maintaining your website with fresh content. One great way to do this is to write blogs (daily!) and have them on your website and really anywhere else you can distribute them.

This helps with your exposure, search engine rankings, traffic, and credibility. The reason it helps with credibility is that it shows the initiative you have to answer customer questions and constantly provide fresh information. It shows that you are not all about the transaction, but more about the relationship you have with your customers.


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