Vesta Digital Blog

How To Attract Customers With LinkedIn

Posted on: November 30, 2010

LinkedInAs social media marketing grows into a tool that is almost mandatory for businesses to use, certain social media sites are getting weeded out and deemed unhelpful. Many people believe that LinkedIn is not that efficient in attracting customers or clients. This isn’t the case; in fact LinkedIn can be a great tool to attract customers as long as you use it the right way.

With over 80 million influential professionals from over 200 countries on LinkedIn, your potential reach is outstanding. Use LinkedIn properly to find anyone from experienced professionals to small business owners to aspiring entrepreneurs.

According to Kristina Jaramillo, a LinkedIn expert who wrote a brief on Focus.com, there are a few reasons why you are not connecting with the amount of people you want on LinkedIn:

Reason #1 – You are waiting for prospects to come to you

Clients who are willing to pay for your products and services will not just fall into your lap. As an entrepreneur you have to make it part of your job to go out and find them. You have to be the one to take charge and find your prospects.

Here are a few ways to easily engage with others on LinkedIn:

  • Update your status message daily.
  • Start a vigorous discussion in various groups that you belong to. This will enable you to prove your expertise in your given area.
  • Answer questions on the Q & A Boards. This will show your experience and help you become a thought leader

Reason #2 -You fail to take advantage of LinkedIn groups

LinkedIn allows you to join up to 50 groups – where you can network, join conversations and show prospects that you have the answers to their problems. Yet, most small business owners and Internet marketers do not actively seek groups that they should belong to.

If they do join groups they make these two mistakes:

  1. They become a member of a group – but they sit there like a lump on the log. How can you expect prospects to come to you if you do not take the time to make yourself heard?
  2. They join groups where there are like members. Let me put it to you this way, do you want to be a member of a group that is full of your competition or do you want to belong to a group that is full of people who could turn out to be your prospects. It sounds pretty obvious to me that you would want to be where your prospects are. But many entrepreneurs fail to think outside the box and strictly join groups based on their field of expertise.

Another way, to take advantage of LinkedIn groups is to create your own group. This is the absolute best way to create your own community of followers. You are the one who is in charge of the type of content that is posted. You can make sure what you have to say is heard and you have the power to control your own group. From my experience, many group members religiously check out what is being discussed in the groups they find the most useful. Why can’t your group be one of them?

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