Vesta Digital Blog

What’s Trending with Social Media?

Posted on: December 1, 2010

social media trendsSocial Media is starting to become old news to all businesses, big and small. Now, people are starting to pay attention to how social media is changing to adapt to the demands of all businesses (big and small).

Smartbrief, a media company that prides itself on disseminating important information to professionals, conducted a survey about how social media is changing and evolving. This survey gives fantastic insight into some of the trends, behaviors, and challenges of many social media marketers.

Here are some of their findings:

  • 66.5% of companies surveyed have started a social media presence in the past 18 months.
  • The top 5 social media channels that companies are generally focusing their efforts on are Facebook, Twitter, LinkedIn, YouTube, and Blogs
  • 49.1% of businesses find Facebook to be the most important site, with Twitter close behind at 40%
  • The point at which businesses begin gaining confidence with their social media presence is after approximately 2 years of activity.
  • 28% of businesses say they have fully integrated social media into their business model after about 2 or 3 years of activity.
  • Almost 50% of business have a fully developed social media marketing strategy after about 3 years of social media usage.
  • 94% of surveyed business said their number one goal with social media was to “increase awareness of and interaction with our brand.”
  • 33.3% of respondents said that the number one obstacle with social media usage was “I am not the decision maker”. This could be because many people in charge of the social media usage of companies are not in executive positions.

What does this all mean?

Social media is certainly growing. Businesses are starting to learn that having a social media presence is mandatory for their success. About one third of the companies surveyed have been using social media for at least two years. This is clear evidence that measurable results from social media efforts take time. Those who have been around longer have a stronger level of confidence and more measurable results than the 66.5% of people who started their social media presence within the past 18 months.

So does this mean you will have to pitter around on Facebook for a full two years before you see results? No. If you use social media the right way, it can work to your advantage almost immediately. Almost all of the survey respondents said their goal was to increase awareness and interaction with their brand. That’s great, but we still see that many companies are not doing much to promote 2-way communication. As long as you are genuinely interacting with your customer base, you will see results.

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