Vesta Digital Blog

3 Low Budget Marketing Tricks

Posted on: December 7, 2010

3 Low Budget Marketing TricksMost new small businesses don’t have the budget necessary to launch a huge advertising campaign or employ an elaborate marketing strategy. However, there are a few things you can do as a small business owner to successfully market your product in a competitive market.

Try these methods and see if they don’t generate customer traffic and increase your revenue stream. The most important thing is to get your name out there and get people to start buying. Once you have a customer base you can work on retaining it, but you need to build your customer base from the ground up first.

Coupons

It sounds fairly simple but truthfully it works. When you give customers and incentive to buy your product over your competitors, generally they commit. It’s truly not that expensive to print coupons. You can get 500 to 1000 coupons for anywhere form $40 to $80 depending on the size and content you want. The focus here is not on the image or presentation of the coupon, but the offer.

Contests

Contests are a great way to generate traffic, especially if you’re hosting a contest on your website or your social media site. For example, if you hold a “tag yourself” contest on Facebook, you’re bound to get some attention. Have a contest where the first person to take a picture with your product and tag themselves wins some sort of free promotion. You may even get good media coverage out of it.

Exclusive offers

By making people feel special, or making them feel like they got some sort of deal over others, they have even more reason to go with your company over your competitors. By offering some sort of exclusive purchase or sneak-preview of merchandise to customers that have already bought from you, you are enhancing your customer loyalty. This works especially well in referral programs. Having your existing customers market for you can be one of the most effective marketing strategies you use, and you don’t even have to pay them for it! Offering some sort of reward is incentive enough.

Distributed by IntelBuilder Social Media Platform

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