Vesta Digital Blog

How To Increase The Mood To Buy This Holiday Season

Posted on: December 9, 2010

How To Increase The Mood To Buy This Holiday SeasonThis holiday season, people are already in the mood to spend. There are a few things you can do as a small business owner to increase the incentive to spend. These things can include boosting the holiday mood and creating a pleasurable experience for people who choose your product over your competitors.

It used to be that holiday shoppers spent freely and went shopping with open wallets expecting to spend. Now, people are struggling to come up with the money to purchase gifts for others the way they used to. This makes it more difficult for you, the small business owner, to provide incentive and reason for people to go the extra mile and buy that gift they’re hesitating over.

Use some holiday touches

If you put a little extra effort into your storefront, it can make that much of a difference. Bake cookies and have them available, include some hot chocolate. It’s not an expensive investment and it warms the customers up into the holiday (and spending) spirit. For people who are shopping with their significant others, have seating areas available where they can rest while their shopping partners root around the store to find the perfect gift.

Have a reason to buy

It is the holiday season, which means that people will begin refraining from shopping for themselves, and shopping for others. The most significant part of this spending change is the fact that people put more thought into gifts for others than they would a purchase for themselves. As a small business owner you need to provide low prices or very unique products. People simply won’t settle for something this time of year, purchases need to be special.

Pam Danziger, the president of Unity Marketing, a consulting firm specializing in high-end retail, was interviewed for an article at Allbusiness.com. Her advice is well sought after as the author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. According to Danziger:

“You have to recognize that it’s less about the products you sell and more about how you sell them. It’s about making your store a destination, based on the way you make customers feel and the services you provide.”

Distributed by IntelBuilder Social Media Platform

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