Vesta Digital Blog

Marketing Tips for the Holiday Season

Posted on: December 17, 2010

Marketing Tips for the Holiday SeasonThis holiday season is critical for small business owners. It is important to capitalize on marketing opportunities this holiday season as more and more consumers are changing up their methods of finding the perfect gifts for their loved ones.

According to a recent survey conducted by BDO USA, retailers are vamping up their social media marketing efforts – specifically on Facebook. The survey reports that 92% of CMOs are focusing their social networking efforts on Facebook. This number is a huge jump from the reported efforts from 2009 (76%).

The survey also reported that Twitter’s popularity grew from 50% in 2009 to 61% this year. Other findings from the survey show:

  • YouTube at 20%
  • LinkedIn at 15%
  • MySpace at 8%

Why the big jump?

Well for starters, Facebook has a whopping 500 million users – and it’s free. Small business marketing on Facebook and other social media sites are truly gaining traction. However, only 15% of retail CMOs say social media marketing accounts for 20% to 29% of their marketing efforts.

Clearly the low budget costs are helping to up the social media marketing strategy. By being able to market to a broad audience for free, companies have more room and flexibility to market on larger broadcast media channels, such as radio, print, online, and on TV.

What this means for you

If you are a small business owner looking for ways to market your product for the holidays, it is clearly a benefit to you to invest some time and effort on Facebook. If you set up some special promotions for the holiday season, people will undoubtedly respond.

Here’s an example: have a snowman or some sort of holiday decoration in your store or readily available to consumers. Then, have a contest where the first person to take a picture and tag themselves and your store on Facebook can win some sort of prize from your store, like a free gift or gift certificate. This will prompt people to be in your store more often, and will generate word of mouth all over various social networking channels.

Distributed by IntelBuilder Social Media Platform

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