Vesta Digital Blog

How Social Media Can Reach International Customers

Posted on: December 20, 2010

How Social Media Can Reach International CustomersSocial media marketing has been rocking the United States as a mandatory medium of information for small businesses. As a small business owner, you should already have a pretty clear understanding of how powerful social media can be to your networking and marketing efforts.

According to a blog post in Entrepreneur.com written by Mikal Belicove, social media is now a huge factor in the global marketing front. According to Belicove, 70 percent of Facebook’s 500 million users are from outside the United States. Here are a few key facts from Belicove’s post:

Social Networking Picks Up Steam on a Global Level

“In the U.S., of the 92 percent of Americans who say they go online, 46 percent claim to participate in social networking tasks, while 36 percent say they do not. Only 18 percent of those surveyed in the U.S. claim they never go online.

“The nations that come closest to matching the United States in terms of social networking are Poland and Britain with 43 percent and South Korea with 40 percent usage.

“And at least one third of the survey-takers in France (36 percent), Spain (34 percent), Russia (33 percent) and Brazil (33 percent) engage in social networking. Germans and Argentineans follow, with 31 percent. It is at this point where social networking slips dramatically into the 20-percentile range, with figures showing Turkey at 26 percent; Japan and Jordan with 24 percent and China and Mexico rounding out with 23 percent.

“Not surprisingly, the use of social networking is a rarity in many less-developed nations. That is because many of these nations don’t go online in the first place, rather than a lack of interest in social networking. But in those countries where the Internet is used, participants also use social networking.

For example, in Indonesia and Pakistan — where 91 and 94 percent of the population has no access to the Internet, respectively — 6 percent of Indonesians and 3 percent of Pakistanis claim to be involved in social networking.”

Social Networking Usage Define by Age

“Again not surprisingly, Pew’s global poll found that social networking is dominated by the young. In more than half of the countries responding, social networking was most prevalent among those under 30. Only in Britain (58 percent), Poland (57 percent) and the U.S. (55 percent) are the majority of social networkers in the 30 to 49 year-old bracket.”

Distributed by IntelBuilder Social Media Platform

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