Vesta Digital Blog

How To Build Your Brand Identity in 2011

Posted on: December 21, 2010

How To Build Your Brand Identity in 2011Picture this, you’re starting up your own business, just barely getting it off the ground, and you want to take the next step. You want people to know the name of your company, or you want people to be able to choose your company over competitors for a reason. If this sounds like you, there is only one answer. You need to start working on building your brand identity.

I spoke with a very successful retired marketer yesterday, and had an extensive conversation of how marketing is going to change in the future. Robert Silberberg, a former marketer from New York, has a pretty clear understanding of how things are going to change in the future.

“Everything is going to be online, obviously. Traditional marketing is dead,” Silberberg said.

Social Media is Vital

You can absolutely use social media to build your brand identity. However, the game has changed. Because consumers who avidly use social media are becoming more and more desensitized to the existence of social media marketing, people will eventually start ignoring marketing efforts online. So what can you do with social media to avoid being labeled as just another marketing ploy?

The answer is: (dun dun DUN!) interact with people on social media. Use Facebook, Twitter, LinkedIn, and blogging to your advantage. However, instead of bombarding your followers and fans with links, images, and offers, actually open up a two-way communication channel with customers.

If you want your company to be seen as a resource for people who are looking for your product, you need to encourage conversation online. Post a question every week that actually encourages people to respond. Use your status to encourage feedback and opinions. If you can use people’s opinions to find opportunities for improvement, you are well on your way to mastering the power of social media.

Have an Effective Website

One of the most vital things you need to have a successful marketing strategy is an effective website. You need a content management system that allows you to continuously update your content in order to keep up with changing demands. Your website should allow for comments and feedback from browsers. Your website also needs quality content that gives your customers a plethora of reasons to transform from browsers to buyers.

Distributed by IntelBuilder Social Media Platform

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