Vesta Digital Blog

How Small Businesses Can Use Marketing Effectively

Posted on: December 31, 2010

How Small Businesses Can Use Marketing EffectivelyMarketing for small businesses can be difficult. It is important to remember that you are a small business, with a small budget and you need to make wise decisions. Larger businesses have a little more wiggle room when it comes budgets and resources. You as a small business owner need to know how to allocate your resources as efficiently as possible.

Business know-how gives us some advice on how to market wisely as a small business. Follow these tips from a post on Business know-how and learn how marketing can help you greatly if done well:

1. Offer a Cheaper Version

Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

2. Offer a Premium Version

Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service …or by combining several products or services in a special premium package offer for a higher price.

3. Try Some Unusual Marketing Methods

Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

4. Set up Joint Promotions with Other Small Businesses

Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. This usually produces a large number of sales for a very low cost.

5. Take Advantage of Your Customers

Your customers already know and trust you. It’s easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special deals just for your existing customers and announce new products and services to them before you announce them to the general market.

Distributed by IntelBuilder Social Media Platform

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