Vesta Digital Blog

How To Build and Maintain a Golden Reputation

Posted on: January 3, 2011

How To Build and Maintain a Golden ReputationCustomer referrals can be one of the most powerful ways to build your company’s reputation. We all know how quickly one dissatisfied customer can contribute to a damaged reputation.

It is crucial to remember how much your brand name and credibility directly relates to your revenue flow. Companies who don’t have returning satisfied customers will suffer in comparison to companies who have a loyal customer base.

Here are a few ways to build and maintain your reputation in order to build a loyal customer base.

Never bad-mouth your competition

Of course it is beneficial to talk about your strong points with your clients, in your advertisements, or on your website, but always avoid degrading your competition. It can even be beneficial to you to compliment your competition. Say things like “they’re great companies, and I’m sure you will be happy with any of us, but I think you will be happiest with my company.”

If a client mentions a company you don’t necessarily respect, you can back out of bad-mouthing that company by saying something like “that company isn’t really a competitor of ours, but the others are pretty good competitors. I just think you would be happiest with our services.”

Be positive at all times

Even if you do lose a sale to a competitor, be able to own up to it and move on. It is understandable if losing a client to a different company angers you – but you need to be able to get over it and look towards the future. One poor reaction to the loss of a client can go a very long way. You should never take short cuts if you feel like you’re going to lose a client. It is very important to always be accommodating for difficult clients, regardless or not if you make the sale.

Distributed by IntelBuilder Social Media Platform


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