Vesta Digital Blog

How to Create a Marketing Plan

Posted on: January 4, 2011

How to Create a Marketing PlanThere are several ways to create a marketing plan. Once your small business is up and running, you need something concrete and on paper to refer to when reviewing your marketing efforts throughout the year. Many small businesses can get away with having just a half-dozen sheets. As long as you’re paying attention to the correct information, your marketing plan will work.

Your Marketing Plan

Have a three-ring binder with your marketing plan (on paper) in it. Leave room for monthly reports on sales and costs. Constantly updating your marketing plan is extremely important because it allows you to track your progress and adapt for the future. Many marketing plans fail because people have a tendency to stubbornly stick to a plan and attempt to carry it out even if it isn’t working.

Your plan should cover one year of marketing. Give yourself a couple months in advance to write your marketing plan, even if you only start with an outline. When writing your marketing plan, try to get feedback from as many people as possible. It is important to discuss marketing potential with the finance people in your company, the supply people, etc.

How your Marketing Plan Works with your Business plan

Your business plan is much more in depth and discusses the inner workings and ultimate goals of your entire business. Your documents must coincide. If your marketing plan starts deviating from the ultimate structure of your business plan, you need to change your business plan. It is important that the two work parallel to each other because your business plan is the backbone of your company’s functionality.

Your marketing plan should include research of your target markets, a competitive analysis, budgeting, your timeline of execution, and any other details that pertain to your marketing efforts. You should know in advance exactly what channels you intend to use, whether it be social media marketing, email marketing, or direct marketing – or all of them for that matter.

Distributed by IntelBuilder Social Media Platform


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