Vesta Digital Blog

How Social Media Marketing Can Neutralize Your Marketing Costs

Posted on: January 14, 2011

How Social Media Marketing Can Neutralize Your Marketing CostsLaunching a new venture is a difficult process. Once you have completed everything you possible think you can and launch your new business, don’t be disheartened to see a totally anticlimactic response from your audience. You just need a little marketing.

Marketing is extremely important to the shelf life of your business. However, the idea of delegating a significant portion of your budget to marketing might seem a bit overwhelming. Thankfully, there is an answer to your problems.

Social Media Marketing

I have written extensively about the important of establishing a presence in the social media world, but now I will focus on how social media marketing can cut your costs and give you a chance to build your name without spending too much (if you do it right) – just a little peace of mind for the new business owners out there.

If you conduct yourself properly and implement a smart marketing strategy with social media, you may be able to bring down your traditional marketing spending to almost nothing.

Social Media Code of Conduct

However, because social media marketing is free, people have a tendency to think it’s easy to gain an audience. Thinking this way could end up costing you a lot of time and effort. So before you jump right in without any idea of the acceptable how-to’s, pay attention to the culture of social media.

David Meerman Scott, author of “The New Rules of Marketing and PR,” says:

“Think of social media as a cocktail party…you don’t go into the cocktail party and go into the middle room and scream at the top of your lungs and say, ‘Buy my products!’ What works is you have some meaningful conversation first. And that’s just how social media works.”

So, if you are interested in adding social media into your marketing strategy (because it’s FREE!), be sure to use free sites like Facebook and Twitter, focus most of your marketing efforts on participating in genuine conversation about your industry, and gain the loyalty of consumers based on your experience, knowledge, and ability to solve their problems.

Distributed by IntelBuilder Social Media Platform

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