Vesta Digital Blog

How To Hone Your Marketing Skills

Posted on: January 19, 2011

How To Hone Your Marketing SkillsIf you feel like your business’s marketing strategy is lacking and your business is not getting the attention it needs, it is important to review the skills you need to market your products and services effectively.

Marketing takes a certain amount of skill and tact. You have to know what works and what doesn’t before you create your marketing strategy. Here are a few characteristic skills you need to hone before your marketing efforts see any results.

Marketing and sales must work together

While it is important to distinguish the fact that marketing and sales are two very different avenues for a business owner to explore, they also need to coincide with a common goal. Your marketing team should respect the values and experiences of your sales team.

Sales people work with customers much more often. A successful sales person knows more about the target audience and loyal consumer than any well-researched marketer out there because sales people witness customer feedback firsthand. While your marketing strategy should still focus on gaining customer loyalty and increasing your brand equity, consulting with the sales people in your company can provide a unique perspective, and give a voice to the consumer.

Understanding social media marketing

It is also extremely important to have a clear understanding of the power of social media marketing. A social media marketing strategy should be implemented over the span of one to two years. Any results before that time will be minimal. While you may be a little apprehensive at the idea of putting forth effort for a year or two without expecting results, be aware that social media marketing can increase your brand’s reputation, your search engine rankings, and if done properly – your revenue stream.

If you choose to implement a social media marketing strategy, choose a few main channels such as Facebook, Twitter, and a blog. Use these channels to connect with your audience and gather as much information and feedback as you can. If your audience is convinced that your brand is there to help better the quality of their lives, you will have a leg up on your competition who, by the way, is probably already on Facebook.

Distributed by IntelBuilder Social Media Platform


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