Vesta Digital Blog

How To Make Your Website More Valuable to Customers

Posted on: January 20, 2011

How To Make Your Website More Valuable to CustomersIf you have recently started up your own business, you need a website. With the amount of consumers that are embracing the world of e-commerce, you really can’t afford to be inaccessible online. Even if you don’t have an e-commerce option on your website, it should still be there for information and interaction with consumers.

There are several different factors that go into building a website for your business. You need a simple design that’s easy to navigate, quality content that can convert browsers into buyers, and an option for customers to provide feedback and opinions.

Web Accessibility

One of the most important factors of building your website is optimizing it for search engines. In order for people to find your website, or even know it exists, it must be available for consumers after they conduct a search to find the product or service you offer.

There are several different components that add to your search engine rankings (how high you appear on search results). Quality content and copy is of the utmost importance. Conducting thorough keyword research and creating unique title tags for your web pages can sincerely make a difference in your visibility online.

Social Media

Recently, search engines are using social media as another way to rank websites. If there is a lot of positive feedback regarding your website, product, or service, you will be ranked higher on search engiines.

Using social media as a source to drive traffic to your website is another reason why you should have valuable content within your web pages. If your audience takes the bait and ends up at your website, they should be satisfied with the valuable information that you offer.

It is important to provide information and instigate 2-way communication with your audience, whether that be through Facebook, Twitter, or your own blog. Nick James of Webcredible.co.uk says:

“Obviously, if you’re providing a useful resource for users, whether through a blog, regularly updated articles, or just the core pages of your website itself, then you’ll inevitably develop a base of regularly returning readers. If you’re actually selling something through your website then this increases the opportunities for successful conversions.”

Distributed by IntelBuilder Social Media Platform

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