Vesta Digital Blog

How To Build A Brand That Stands Out Online

Posted on: January 21, 2011

How To Build A Brand That Stands Out OnlineStarting your own business can be difficult. What’s even more difficult is getting the attention of your consumers after you’ve established your business. Developing a brand reputation is tricky business. Thankfully, there are some answers.

Building your brand is so much more than having a solid business website and a Facebook page. Many new business owners tend to focus on the aesthetic appeal of their business’s presentation. If it’s online however, you should be focusing more on interacting with your customers than your appearance.

It’s a 2-way street

I was told the other day that advertisers are starting to omit the word “advertising” from their strategies. It’s now “strategic communication,” the point being – it is now a way to communicate the benefits of your business to your consumers AND to encourage communication from your consumers themselves.

In order for people to consider your company worth associating with, they need to be able to trust you. Customer skepticism and competitive clutter is worse than ever before, so you should be giving your consumers every reason possible to trust you.

As for social media, it’s not enough to simply have a Facebook page with your business information on it. It’s more about the social media experience for consumers who visit your page.

Ed Roach, founder of The Brand Experts, a brand management consultancy in Ontario says:

“Social media has one very important perspective to share with brand management—the conversation. Like branding, social media is all about the conversation and building effective relationships. They are perfectly suited to one another.”

The online market

Having your business available online is extremely crucial. However, you need to be tactful and smart because the online marketplace is extremely crowded and heavily cluttered with junk. It’s important to be persistent when marketing your brand online.

“Marketers struggle with differentiation because they give up too soon,” says Derrick Daye, managing partner of The Blake Project. “They think that this can’t be differentiated, it can’t be unique.”

You have to be creative with your marketing strategy. Figure out what makes your company different, and zero in on those attributes.

Distributed by IntelBuilder Social Media Platform


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