Vesta Digital Blog

What’s Your Entrepreneurial Personality?

Posted on: January 24, 2011

What's Your Entrepreneurial Personality?Do you think your personality has what it takes to become a successful entrepreneur? According to, your personality has a lot to say about who you become, the potential you have, and how successful you will be.

It has been shown in various studies that certain personality traits can outshine shortcomings in education, skill, and experience. It also makes logical sense that if a person chooses a business venture that coincides with their personality, he or she will experience a greater amount of success. explores four general personality types of people who typically start, own, and run the majority of successful businesses. Read’s summation of entrepreneurial personalities and see if you have what it takes:

1. The Trailblazer:

You are very competitive, ambitious and goal- oriented–so much so that you tend to be aggressive and sometimes take a steamroller approach. Independent, persistent and decisive, you aren’t happy unless you’re in charge. Trailblazers are logical, analytical, practical and realistic–you tend to base decisions on facts rather than feelings. You are a calculated risk taker.

Good industries for you could include the medical, technology, finance, legal and consulting fields. Being a strong strategic thinker, you focus easily on marketing strategy and operations. Your challenge is likely to be working with people–you are usually a better leader than manager and need to surround yourself with others who can manage the people side of the business.

2. The Go-Getter:

You have a higher-than-average level of both dominance and sociability and are very driven and independent. You are competitive, but your drive to succeed is sometimes tempered by your interest in and concern for others. Go-Getters are typically good leaders and good managers, excelling at motivating themselves and those around them.

You can do well in retail, but may prefer being the outside rainmaker. You work well in ambitious and unfamiliar environments. This means you can invest in, buy or start a business that’s totally new to you and still make a success of it. You don’t need to be an expert in the field to start the business–you are a good collaborator and can learn as you go.

3. The Manager:

You are dominant and independent. You are also very goal-oriented and can be quite analytical, focusing more on processes and outcomes than on people. You have a tendency to look at people as vehicles for helping you accomplish your goals. You can deal well with customers, especially repeat customers, so you’ll probably be great at growing a business.

You like doing things on your own, are a great behind-the-scenes leader and love working with systems, concepts, ideas and technologies. You excel at competitive selling because you enjoy overcoming rejection and achieving goals despite obstacles. Managers enjoy working by themselves, and managing others can be a challenge, so you need to hire employees who are better than you at listening and working well with others.

4. The Motivator:

You have a high level of sociability, an above-average level of dominance, and are both driven and independent. This gives you the ability to work well under pressure and in autonomous situations. It also means that you will be a great consensus builder, a good collaborator and a driver of change. Just like the name suggests, you are the consummate motivator who does well working by, with and through others.

Motivators excel at leadership or sales. You can be convincing and avoid most confrontation by creating a strong emotional argument. Motivators do well in the toughest of customer service roles, as you are able to see both sides of the argument. You do well in business with partners, or in a business that involves others. Motivators are good at nurturing relationships and often do best in a business that involves keeping clients for the long term. You thrive in a team environment.

Distributed by IntelBuilder Social Media Platform


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