Vesta Digital Blog

How To Be the Right Kind of Business Owner

Posted on: January 25, 2011

How To Be the Right Kind of Business OwnerOwning your own small business entails a lot of responsibility. Truthfully it can be a very lonely path. You have to have all the right things going for you, the right personality, the right skill set, the right exposure to the right industries. It’s all very complicated.

But! It can be simple. You just have to understand that your role as a business owner is completely different from that of an employee. You have to think bigger than just deadlines or driving traffic to your business website.

How to think big

Before you choose to start your small business, you have to use the kinds of skills and habits in your every day life, even if you’re still working under someone else. Chris Brogan puts it in better words than I can:

“I took on challenges that other project managers didn’t find interesting. I took on messy projects that had a high possibility of failure. And sometimes I failed. But because I stepped up, I was noticed, and I got more and more power.”

That’s just it, stepping up. Having been a competitive athlete my whole life, I’ve heard it all. I’ve heard just about every motivational quote out there. The one that sticks with me most because I can apply to my daily routine is:

“Success comes from taking on tasks no one else wants, and completing them well.”

How to seek opportunity

In order to be successful in your business venture, you have to see the opportunities when others don’t. You find dollar signs hidden within your customer’s complaints. Your main priority should be solving your customer’s problems, or making yourself more accessible to customers and their needs.

Your business should represent who you are as a person. If you decide to own your own business, you need to market yourself and your brand as a resource to customers with specific problems. If you find a way to better the quality of life for you customers, you have found the perfect opportunity.

Distributed by IntelBuilder Social Media Platform


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