Vesta Digital Blog

How To Find Customers on Facebook

Posted on: January 28, 2011

How To Find Customers on FacebookBy now you should know how crucial it is to set up a Facebook page for your business. You may have already done so. I’ve also stressed how important it is to participate in conversations with people interested in your product and people in your industry.

Now, you may be wondering – how do I find people to talk to? – great question. There are several things you can do to find consumers to connect with and increase your consumer base in your social media network.

How to find customers

Marketing and advertising used to be about providing information for consumers so they can choose which brand to go with. Nowadays, it’s more important that a brand or company seeks out its own consumer base and provide them with solutions.

In order to find your own customer base, you can start with the Facebook directory. Go straight Facebook’s login page; at the very bottom there is a small horizontal menu on the right side. Click on “Pages” to see a Facebook directory of every page in existence on Facebook. Here, you can search alphabetically for any other company or brand related to your product.

You can also search for people and groups you may be interested in connecting with. Once you start conversing with people and contributing valuable posts on other walls related to your product, you should be able to see an increase in interest on your own page.

Be prepared to receive new customers

Before you seek out people to talk to, it’s crucial to have a well-designed Facebook page. Make sure that when people click the link to your business’s Facebook page that they don’t land on your wall. This can be a quick turn off to new customers because they have to search for the information they need. Instead, have your info page come up first (you can change this preference in your settings). This way, you can give your customers a brief overview of what you’re all about before they dive into the conversation or seek out promotions and special offers.

Be consistent about posting fresh and valuable information. You will lose customers if you just leave your Facebook page unattended. Spend a few minutes a day to continuously update your content and drive more customers to your website.

Distributed by IntelBuilder Social Media Platform

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