Vesta Digital Blog

Tips To Appear Higher Up On Google

Posted on: February 15, 2011

Tips To Appear Higher Up On GoogleOne of the biggest mistakes you can make with a small business website is just waiting for traffic to come to you. Why not, if you have a great product? Wrong. If you have a small business website you need to get your market’s attention. That’s not going to happen by simply offering a good product.

Your small business website has two different types of Google rankings. You have your search engine ranking and your page ranking. While they essentially work together to determine your website’s worth, they have a different set of criteria that defines the rank.

Search Engine Ranking

Your search engine ranking is where you end up on a results page after a person conducts a keyword search through Google. Naturally, people are going to click higher up on Google to get what they want. So, it’s important for you to put some effort into your website so you show up higher on Google.

Page Ranking

Every web page out there has a score between 0 and 10 (10 being the better score). This score represents how influential your web page is. According to Entrepreneur.com, Google updates page rankings four times every year. There are several things you can do to improve your individual page ranking as well.

If you don’t know your ranking, simply search for your product on Google and see where you end up. You also have the option of finding a web page that shows page ranks – for you and your competitors. If you install Google’s Toolbar, you will have the ability to see each site’s page rank as you visit them.

Here are a few ways to improve your page ranking and your overall search engine rankings:

Build links

The more pages out there that link back to your site, the higher you will appear on a search engine, it’s as simple as that. This means you should participate in conversation with others (or even your competitors), and provide a link back to your website. Social Media is another great place to leave links.

Keywords

Use keywords throughout every webpage, but don’t practice keyword stuffing. If you stuff your content with keywords, Google can actually punish your ranking. Try to use keywords as naturally as possible throughout your web content.

Distributed by IntelBuilder Social Media Platform

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1 Response to "Tips To Appear Higher Up On Google"

Thanks for these tips. I follow this method so that my website show up higher on google. I find time to create keywords that are often used. I do backlinks and blog commenting. I got some few points from this post that really help me a lot. Keep posting.

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