Vesta Digital Blog

Why Do People Unsubscribe or Unlike?

Posted on: February 25, 2011

Why Do People Unsubscribe or Unlike?If you own a small business, have a business website, and practice an effective amount of social media marketing, you should be well on your way to building a strong and loyal customer base.

Some small business owners however, start to experience a mass unsubscribing or unliking movement by their leads. As if all of their leads got together and decided to stick it to them by either completely ignoring the lead nurturing efforts, or unsubscribing all together.

Why does this happen?

There are a few reasons why people may ignore your updates, emails, and offers. However, the first and most important step you need to take in solving this problem is to be honest with yourself and see if you are doing anything to drive your leads away.

Email marketing mistakes

According to Entrepreneur.com, “the trigger that prompts 54% of consumers to unsubscribe is when the offending company bombards a subscriber’s email with too many marketing messages.”

So, are you bombarding your subscribers? If you are constantly sending emails without any valuable content in them, there is no doubt that they will eventually unsubscribe or ignore you completely.

You can fix this problem by asking for feedback about what kind of information they would like to receive on a regular basis, and by offering some deals and some incentive for your leads to actually open and read the emails you send them. Again, it’s about quality not quantity.

Social media marketing mistakes

The majority of Facebook users have “liked” a business page or two during their membership. Unfortunately, almost half of those who have liked a business page rarely if ever visit it.

“Not surprisingly, excessive posting accounts for 44% of the decision to ‘unlike,’ while 43% of Facebook users indicate their account is too crowded with brands” according to Entrepreneur.com.

The basic remedy for this problem is caring about your customers. People want a brand that cares about what they like, what they don’t like, what they want to know, and what they don’t want t o know. As long as you interact with people who “like” your business page on Facebook, they will interact with you and trust your brand.

You just need to make sure you are limiting your posts and providing engaging conversations and offers.

Distributed by IntelBuilder Social Media Platform

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