How Important Are Your Business Website’s Interior Pages?
Posted March 14, 2011on:
The other pages on your business website are just as important as your homepage. In fact, they may require even more attention than your homepage because they are more detailed and specific, rather than giving your customers a generalization of your product and company.
It is important to spend a lot of time and effort on your other pages because according to Entrepreneur.com, almost four out of every 10 visitors to a website enter the site from somewhere other than the homepage. This could be the blog, the about page, or even the sales page. That’s why it’s so important to make sure every page has an adequate amount of information – and it sells.
Review your web analytics and see what pages people are landing on when they first visit your business website. If it’s not your homepage, you have some work to do.
What to have on your interior web pages
According to Entrepreneur.com, there is a short list of absolute necessities to include on your interior pages. These are:
- Company logo and tagline
- Consistent navigation (including search)
- Call to action both above and below the fold (on the page before you scroll down and after)
- Clear, concise, compelling, and grammatically correct copy
- Consistent design and color scheme to establish brand presence, and
- Advertisements to promote featured products, services and special offers
Each page on your business website should clearly state what you offer and why it is beneficial to the consumer. It should guide the visitor to your product sales page with effective calls to action. Pay attention to small details, as they will help you in the long run.
Your business website and its accessibility is critical to your company’s online success. If each page doesn’t have the care and precision you’ve dedicated to your homepage, then you’ve wasted your time. Your business website is there to give a professional, valuable, and rewarding experience to your customers.