Using social media is becoming one of the most popular strategies to retain customers that visit your business website. By directing your viewers to your Facebook page or Twitter account, you have opened the door of opportunity to continue communication with customers who have left your website without purchasing.
Your business website needs a way to direct people to your social media channels, to encourage communication between your customers and your brand. By including links to your social media pages on your website, you make it easier for you customer to learn everything they can about your product, and read why other customers are happy with what you have to offer.
Have social media buttons on your home page
In order to guide people to your Facebook page or Twitter account, have social media buttons on your homepage in plain view. Many online shoppers actually prefer spending time among social media platforms rather than business websites because social media is comfortable, familiar, and eliminates the customer’s wariness of salespeople.
Rich Brooks, of Social Media Examiner says;
“Many companies now see the long-term benefits of gaining a follower, fan or subscriber on a social media platform, even weighed against the short-term risk of sending them away from the website.”
The buttons should open up your social media sites in a new window. Because you’re sending your potential customers to a site other than your own website, having them open in a new window gives the customer easier access and incentive to return to your business website.
Why social media works
Having a social media presence so readily available to your consumers is a huge advantage because your consumer base is interested in what goes on behind the scenes in your company. By posting photos, videos, product tests, special offers, and anything else you can think of that’s fresh and new, you give your company a more personal touch.
Having a personal touch is the best way to have a leg up on your competitors. Your social media platforms will really show the true personality behind your brand.