Vesta Digital Blog

Archive for May 2011

Google SEO Strategy for 2011

Speed of the Site

With the right web platform, businesses are able to have access to a rich and powerful web application framework with a supporting cast of tools, servers, and technologies to help them succeed on the web. By choosing a web developer for your website, you are choosing a framework (PHP, .NET) with their own advantages and disadvantages. A web developer will choose the framework for developing a website depending on the requirements and his or her technical proficiency. Make sure it matches your strategy and not just your budget.

Good Control of CMS

Content is the key to a successful website. Solid content requires superior organization and better-quality management. Each business or organization has its own strategies for collecting, organizing, storing and maintaining the information intended for consumption by an audience.

Content Management Systems (CMS)

CMS is a set of processes, applications, and databases that help businesses create, store, coordinate, and publish information with a consistent method in a useful format and in a timely fashion. Companies need to spent considerable amount of time evaluating CMS platforms and their use based on the requirements set forth by each company. One important thing to consider is the skill level of the people who will be directly involved with the chosen platform on the daily basis.

Keywords and Internal Linking

Keyword research, competitive analysis and solid content are a must. Don’t attempt to go after the one 1 word keywords like “cars” “shopping” “lawyer”(reach for the moon why don’t you). Most people start with the most popular term in the industry, throw in a couple of variations and call it done. You need to learn your audience. Target words from your users, evaluate your traffic reports from the web tools you are using and constantly update your web content to support your rankings. One more reason why you need a good CMS in place: to edit, add, delete and create more pages-see CMS above. Know what it will take to compete and then build for success.

Your website’s content is filled with the opportunities to link to other pages throughout your site and help users find their end destination faster. For a successful internal linking strategy have your user in mind and go through your site sections and pages to see where you can insert some contextual links to other pages that you consider to be your most popular landing pages. The link connections should be valid, meaning that the target key phrases are seen on the destination page and are easy to spot.

Social Media Marketing and Distribution

The world of social media is vast and growing. Facebook with 500 million users leads the revolution that is disrupting advertising professionals, marketing experts, and small business owners alike. If you use social media the correct way, that is to build and strengthen relationships, you can build brand awareness, loyalty, and generate word-of-mouth marketing. Simple dissemination of your web content to 30 networks you just registered does not work. To succeed with social media marketing, you need to ensure that your branded messages to your audience provide meaningful content that adds value to the reader’s experience.

Watch this Google video.

Distributed by IntelBuilder Social Media Platform

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New Media Valuations:  TweetDeck Price Tag $50 MillionTomahawk, WI  5/3/2011 (Vesta Digital) — Twitter has made an offer to acquire TweetDeck, a popular third-party software application for using Internet social networking services, for up to $50 million, according to a person with knowledge of the matter. The cash and stock deal could close in less than ten days, the source said, and would represent one of five-year-old Twitter’s largest acquisitions to date.

The deal would give Twitter an application that has won praise among sophisticated users for its slick interface and enhanced capabilities, while closing out a potential threat to Twitter’s fast-growing service. TweetDeck had been in acquisition discussions with UberMedia, a Pasadena Web company founded by entrepreneur Bill Gross, in a deal that was valued at less than what Twitter offered. UberMedia has been amassing a collection of Twitter applications which some commentators have speculated could ultimately be used to create a rival social network to Twitter.

The exclusivity terms of UberMedia’s offer for TweetDeck expired in mid-April, allowing TweetDeck to respond to the Twitter offer, according to the source. A Twitter spokesman said the company does not comment on rumors. TweetDeck and UberMedia did not immediately reply to requests for comment. The deal comes a little over a month after Twitter co-founder Jack Dorsey returned to the company as executive chairman to oversee product development.

Twitter, which allows people to send 140-character text messages, or Tweets, to groups of so-called followers, is one of the Web’s most popular social networking services, along with Facebook and Zynga. The service has become a popular communications tool for celebrities, politicians and businesses, and has played a role in several geopolitical events, such as recent uprisings in the Middle East.

In December Twitter was valued at $3.7 billion in a $200 million funding round led by venture capital firm Kleiner Perkins Caufield & Byers. Subsequent auctions of Twitter shares on the secondary markets have suggested investors were valuing the shares at more than $7 billion. Twitter’s offer for TweetDeck is between $40 million and $50 million, according to the source, depending on how Twitter’s shares are valued.

Distributed by IntelBuilder Social Media Platform

Bin Laden Dead: 3 Things to Know as Social Media Swings into Gear

Northern WI  5/2/2011  (VestaDigital.com)  —  As soon as New Media got hold of Osama Bin Ladens death (about 30 seconds after President Obama speech) the Social Media wires go into full speed mode.  The backstory revolded around 1.) The Operation itself and the details 2.) The cheering crowds outside the White House and Ground Zero  3.) White House security and how they kept details quiet for 6 weeks.  Below is a 60 Minutes Video on Delta Force.

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Distributed by IntelBuilder Social Media Platform